From Necessity to Fun: Implementing User Centered Design and Brand Driven Innovation at a business to business software provider

For almost all companies it is very obvious that in order to survive and grow they need to innovate, whether the innovation concerns their product, market or the way they do things. The paradox of innovation is that on one hand the companies want to innovate (since they know it is necessary) on the other they want to do things they are used to...

Including shy children in Contextmapping research

Student research report documenting explorative research in the possibilities to include shy children in Contextmapping research, directed at mapping user's experiences.

Kinderen en hun belevingswereld: Gebruik van generatieve methoden om ontwerpers de belevingswereld van kinderen te helpen begrijpen

Student research report documenting an explorative research in adapting Contextmapping techniques for mapping user's experiences to child participants. The research topic was exploring children's fears through generative techniques.