Crossing Cultural Chasms: Towards a culture-conscious approach to design

This thesis concerns specifically the discipline of product design, and the main question is how can designers be supported in understanding the culture of their intended users. The reason for this study is that designers are experiencing difficulties and uncertainties with regard to their intended users, as these users live in cultures with...

Socio-cultural dimensions to sharpen designer's cultural eyeglasses

This paper answers the question, how the dimensions that have been developed by anthropologists to typify cultures, can support designers in user-centred design processes. An analysis and evaluation of the use of cultural dimensions in design projects was performed. Although many of the dimensions found in the literature appear relevant for...

Designers coping with culture in an educational setting

This paper presents the results of a qualitative study about how design students cope with culture in the i-do (international design opportunity) series of international design workshops in Hong Kong. We wanted to learn three things. (1) To what extent do the design students from different nations share common cultural values? (2) what...