Connecting the Machine-building Industry: Stimulating the adoption of Industrial Adhesives and tapes

This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...

Meu Coração Feliz: A Human Centered Designed Blueprint for Hypertension Primary Care Public Health Care in Brazil

My Happy Heart Program (Meu Coração Feliz) is a product service system for hypertension early detection and effective management for Brazil's primary care public healthcare. The product service system is communicated via a human centric designed (HCD) blueprint, with the goal to capture both, the human and business benefits of such venture....

Last Minute Cinema, a new product service system for Emesa BV

The assignment was to create a new brand label that targets a new market, This brand label is a product service system for a specific target group. This brandlabel has its own portal, the form of the portal is depended on the consumer needs of the target group. The result of the assignment was a new product service system that offers last minute...

Designing a product service system aimed at embedding a vitality mindset into the daily work-lifestyles of employees

Lifeguard is a company which offers vitality programmes for business service companies. One of these programmes is called the ‘Energy Challenge’ and is targeted at an employee level. This graduation project aimed at improving the effectiveness of this programme as it is experienced as a fragmented programme. The concept which is designed to...

Creating customer engagement for the customers of Ahold

In recent years, innovations like Smartphones, 3G (wireless Internet), and social media have entered the Dutch market. These innovations lead to brand transparency because they give customers access to brand related information and and allow them share that information amongst each other. Loyal customers therefore might be tempted to consider...

Develop a new sustainable business concept for Enviu in 2015 involving 3D printing technology

Enviu is a young foundation that scouts and develops WOW! projects. These WOW! Projects are sustainable projects that have the objective to become an independent businesses on the long term. This graudation project has the objective to develop a new WOW! Project concept for Enviu utilizing 3D printing. The advantages of 3D printing are combined...