Brand Positioning and Portfolio Expansion for Dutch & Dutch Pro Fidelity

Dutch & Dutch was founded in 2014 by a group of audio enthusiasts. With the power of physics and a sharp understanding of IT by their side, they started working on a set of speakers that sound amazing in any situation. From this technical perspective they developed speaker both for the living room and for professional goals. Dutch & Dutch...

Growing with the grower: Developing a mid segment solution for Priva's horticulture business

Within horticulture, Priva is serving the top of the market with high quality, reliable, but also expensive solutions for process automation. Below this top of the pyramid, there is a big market that has a lot of potential. It is called the mid segment and requires cheaper and more basic solutions for automation. It has a lot of opportunities...