Typically the Best? Perceived Typicality and Aesthetic Appraisal of Product Appearances

In this dissertation, it is investigated how the current knowledge that people possess about a certain product category influences perception and aesthetic appraisal of product appearances within this product category. Through the reoccurring exposure to product appearances in everyday life people form Internalized Product Appearances (IPA) of...

How consumers perceive product appearance; the identification of three product appearance attributes

The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....

Are modern products curved or angular?: The effect of the prototype shape on the received product meaning

Managers that want to incorporate a pre-defined product meaning in a design need to know how consumers relate product properties to product meanings. In past research the proposed relationships between physical properties and meanings are implied to be robust. This study showed that the physical property ‘curvature’ has a positive effect on the...