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Murto, P. (author), Ahola, M. (author), Person, F.E.O.K. (author)
In this paper, we study mood boards and the process by which they can be used to understand consumer inferences about environmental sustainability in the early stages of green product development. As a component of a research project on sustainable ship design, we created mood boards showcasing three ship interior concepts. In simulating the...
conference paper 2013