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De Lille, C.S.H. (author), Roscam Abbing, E. (author), Kleinsmann, M.S. (author)
Design is not only just for products, logo’s or websites anymore. More and more companies are embracing design as a way to enable their organization to adapt to changes in society. One of the challenges many organizations face at the moment is how to create value for their customers by delivering experiences. One of the ways to do this is to...
conference paper 2012