Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
(1 - 3 of 3)
Valencia Cardona, A.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author), Schifferstein, H.N.J. (author)
Smart Product-­?Service Systems (Smart PSSs) are market offerings that integrate products and services into one single solution through the implementation of IC technology. Smart PSSs allow organizations to develop relationships with consumers in new ways and have a growing presence in the marketplace. As designers’ involvement in the design of...
conference paper 2014
Ortíz Nicolás, J.C. (author), Schoormans, J.P.L. (author), Aurisicchio, M. (author)
Durable products are often described by users relying on personality traits, e.g. serious or happy. Understanding the relationships between product attributes and personality traits has the potential to influence product consumption. This article explores the possibility of designing product appearance with predefined personalities. An approach...
conference paper 2011
Blijlevens, J. (author), Mugge, R. (author), Schoormans, J.P.L. (author)
Managers that want to incorporate a pre-defined product meaning in a design need to know how consumers relate product properties to product meanings. In past research the proposed relationships between physical properties and meanings are implied to be robust. This study showed that the physical property ‘curvature’ has a positive effect on the...
conference paper 2009