An Approach to Embody Personality in Product Appearance

Durable products are often described by users relying on personality traits, e.g. serious or happy. Understanding the relationships between product attributes and personality traits has the potential to influence product consumption. This article explores the possibility of designing product appearance with predefined personalities. An approach...

Novice-Expert Design Consultations: Findings from a Field Study

This study aimed to investigate the process of novice-expert consultation meetings in an organizational context by identifying phases of the discourse and analysing the nature of these phases. An empirical study was performed at Rolls-Royce Aerospace Engineering by capturing 7 audio-records of meetings between trainees (novices) and expert...

Novice–expert consultations as a vehicle for organizational learning - a field study in engineering product development

Product development is a knowledge intensive activity and organizational learning across projects and functions is vital for its success. This paper explores novice–expert consultations as a vehicle of social learning through a detailed analysis of meetings during an engineering training programme. Although the meetings were initiated for the...