Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Koller, M. (author), Salzberger, T. (author), Floh, A. (author), Zauner, A. (author), Saaksjarvi, M.C. (author), Schifferstein, H.N.J. (author)
Multisensory experience in consumption is a current topic in marketing. However, little is still known about the variability in consumers in terms of individual propensities to actively engage their senses in purchase decision-making. This is specifically true for the olfactory sense. Research into the need for smell by consumers has long been...
conference paper 2015
Valencia Cardona, A.M. (author), Mugge, R. (author), Schoormans, J.P.L. (author), Schifferstein, H.N.J. (author)
Smart Product-­?Service Systems (Smart PSSs) are market offerings that integrate products and services into one single solution through the implementation of IC technology. Smart PSSs allow organizations to develop relationships with consumers in new ways and have a growing presence in the marketplace. As designers’ involvement in the design of...
conference paper 2014