Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
(1 - 1 of 1)
Blijlevens, J. (author)
In this dissertation, it is investigated how the current knowledge that people possess about a certain product category influences perception and aesthetic appraisal of product appearances within this product category. Through the reoccurring exposure to product appearances in everyday life people form Internalized Product Appearances (IPA) of...
doctoral thesis 2011