Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Gattol, V. (author), Sääksjärvi, M. (author), Carbon, C.C. (author)
Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...
journal article 2011
Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)
Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...
journal article 2008