Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Hellen, K. (author), Saaksjarvi, M.C. (author)
Research on the effects of envy in marketing situations suggests that envious consumer reactions can come in a positive form, benign envy, and a negative form, malicious envy. In this research it is shown that narcissistic personality dimensions differently impact benign and malicious envy. More specifically, results indicate that authority and...
conference paper 2012