Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Cankurtaran, P. (author), Langerak, F. (author), Hultink, H.J. (author)
conference paper 2014
Langerak, F. (author), Hultink, E.J. (author), Griffin, A. (author)
Development cycle time is the elapsed time from the beginning of idea generation to the moment that the new product is ready for market introduction. Market entry timing is contingent upon the new product’s cycle time. Only when the product is completed can a firm decide whether and when to enter the market to exploit the new product’s window of...
journal article 2006