Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
(1 - 1 of 1)
Van den Hende, E.A. (author)
Really New Stories typically describe a use setting and a main character - the hero - who is using a really new product. In this doctoral thesis, Ellis van den Hende explains why early consumer input during the development of really new products can be remarkably frustrating to new product managers and product developers. Ellis elucidates how...
doctoral thesis 2010