Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Snelders, H.M.J.J. (author), Mugge, R. (author), Huinink, M. (author)
This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play...
journal article 2014
Mugge, R. (author), Brunel, F.F. (author), Schoormans, J.P.L. (author)
journal article 2011