Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Gattol, V. (author)
The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...
doctoral thesis 2013
Gattol, V. (author), Sääksjärvi, M. (author), Carbon, C.C. (author)
Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...
journal article 2011