Towards a 21st century ready curriculum

Entrepreneurship and entrepreneurship education is generally viewed upon as being important for economic growth in the 21st century. Teaching entrepreneurship however seems to need another approach than regular education to fulfill the professional and ever changing needs. In this perspective active learning and constructivism is generally seen...

Repareren kun je leren

Spullen repareren en hergebruiken is anno 2014 absoluut geen schande, wel integendeel. Nest ging op de lappen met oplappers die reden hebben om te feesten; Interview door Leen Greve

Using social distictions in taste for analysing design styles across product categories

This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play...

How designers and marketers can work together to support consumers' happiness

A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...

Studying and supporting design communication

Conversations around design sketches: Use of communication channels for sharing mental models during concept generation

In this paper, we present an exploratory protocol study on the use of different communication channels during design sketching. We focus on how individual designers share their mental models with other designers in a group, and analyze their use of graphical, textual, and verbal communications during concept generation. Our findings suggest that...

The best value approach in the Netherlands: A reflection on past, present and future

More than 15 years ago Dean Kashiwagi created a process called BVP/PIPS (Best Value Procurement/Performance Information Procurement System) at Arizona State University. PIPS is a procurement method that aims to select the most suitable vendor for the job, to spur this vendor on to highest performance, and to reduce the client’s management and...

Consumer response to aesthetic mass customization

Extending the Implicit Association Test (IAT): Assessing Consumer Attitudes Based on Multi-Dimensional Implicit Associations

Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...

Assessing multifunctional innovation adoption via an integrative model

This study proposes and tests an integrative model that incorporates the mental resources framework (MOA: motivation, opportunity, and ability) alongside traditional innovation adoption predictors for assessing the adoption of dual-functionality innovations (DFI), a special case of multifunctional innovations (MFI). The multifunctional nature of...

Technology Effects in Distributed Team Coordination—High-Interdependency Tasks in Offshore Oil Production

For highly interdependent yet location-specific tasks, distributed teams need to closely coordinate activities and processes. This field study in the upstream oil and gas industry focused on challenges in the coordination of highly interdependent tasks if teams work remotely on an ongoing basis. Based on 78 semi-structured interviews and...

How consumers perceive product appearance; the identification of three product appearance attributes

The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...

The Resection Map: A proposal for intraoperative hepatectomy guidance

Objective - To propose a new concept of an intra-operative 3D visualisation system to support hepatectomies. This system aims at improving the transfer of pre-operative planning into the intra-operative stage, both in laparoscopic and open approaches. Materials and methods - User (surgeon) centred developmental process to identify the surgical...

Determinants of IT Usage and New Product Performance

Explosive growth of information technologies (IT) has prompted interest in examining the role of IT in new product development (NPD). Through desk-top software and web-based tools, IT has been used to aid idea generation and product testing as well as for NPD activities such as process and portfolio management. Recent research suggests, however,...

Using Early Concept Narratives to Collect Valid Customer Input about Breakthrough Technologies: The Effect of Application Visualization on Transportation

The value of early customer input has long been recognized by companies. However, especially when breakthrough technologies are involved, more insight in valuable methods for collecting early customer input is needed. In this paper, we propose a method to evaluate a breakthrough technology with customers. First, a creative process should point...

Exploring Mediating and Moderating Influences on the Links between Cycle Time, Proficiency in Entry Timing and New Product Profitability

Development cycle time is the elapsed time from the beginning of idea generation to the moment that the new product is ready for market introduction. Market entry timing is contingent upon the new product’s cycle time. Only when the product is completed can a firm decide whether and when to enter the market to exploit the new product’s window of...