A review of marketing research on product design and directions for future research

Challenges in the design of smart product-service systems (PSSs): Experiences from practitioners

Smart Product-­?Service Systems (Smart PSSs) are market offerings that integrate products and services into one single solution through the implementation of IC technology. Smart PSSs allow organizations to develop relationships with consumers in new ways and have a growing presence in the marketplace. As designers’ involvement in the design of...

Method Usage in Design: How methods function as mental tools for designers

Methods are means to help designers achieve desired change as efficiently and effectively as possible. Methods can be used to do so in the context of learning - to help teach students how to design on a professional level. Methods can also be used in the context of performance - to help designers perform better at what they already do (well)....

How designers and marketers can work together to support consumers' happiness

A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...

Crucial Actions in Design, Coping with critical situations: Taking a Lean Thinking perspective

This doctoral thesis proposes ways for the translation of the Lean Thinking (LT) into design practice and research, taking the LT concepts as dimensions to study designers’ behavior across design disciplines. Lean Thinking has its roots in manufacturing, however, as a philosophy of guiding principles of Value creation, LT has been applied to a...

Design evaluation by combination of repeated evaluation technique and measurement of electrodermal activity

Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...