Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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document
Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author)
conference paper 2014
document
Blijlevens, J. (author), Creusen, M.E.H. (author), Schoormans, J.P.L. (author)
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....
journal article 2009