Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
(1 - 6 of 6)
document
Koller, M. (author), Salzberger, T. (author), Floh, A. (author), Zauner, A. (author), Saaksjarvi, M.C. (author), Schifferstein, H.N.J. (author)
Multisensory experience in consumption is a current topic in marketing. However, little is still known about the variability in consumers in terms of individual propensities to actively engage their senses in purchase decision-making. This is specifically true for the olfactory sense. Research into the need for smell by consumers has long been...
conference paper 2015
document
Saaksjarvi, M.C. (author), Hellen, K. (author)
A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...
journal article 2013
document
Hellen, K. (author), Saaksjarvi, M.C. (author)
Previous research has distinguished between forms of envious reactions - malicious envy that is characterized by hostile feelings leading to negative consequences for firms and benign envy that is free of hostility and leading to positive consequences. In this paper, we focus on identifying conditions when benign envy can turn into malicious...
conference paper 2012
document
Hellen, K. (author), Saaksjarvi, M.C. (author)
Research on the effects of envy in marketing situations suggests that envious consumer reactions can come in a positive form, benign envy, and a negative form, malicious envy. In this research it is shown that narcissistic personality dimensions differently impact benign and malicious envy. More specifically, results indicate that authority and...
conference paper 2012
document
Hellen, K. (author), Saaksjarvi, M.C. (author)
In this paper we set out to investigate the nature and effects of infant anthropomorphism in products, i.e. products that share features of human infants. Across four studies, evidence suggests that infant anthropomorphism comprise four dimensions: sweetness, simplicity, sympathy, and smallness. We found that consumers react positively to infant...
conference paper 2012
document
Hellen, K. (author), Saaksjarvi, M.C. (author)
In this research we investigated the interplay between celebrities holding positive vs. negative media images and women’s self-esteem and purchase intensions. Study 1 documents that “good” celebrities decrease consumers’ self-esteem while a “bad” celebrity increase self-esteem. Study 2 shows that changes in self-esteem transfer to the product if...
conference paper 2012
Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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