Consumer response to aesthetic mass customization

An Approach to Embody Personality in Product Appearance

Durable products are often described by users relying on personality traits, e.g. serious or happy. Understanding the relationships between product attributes and personality traits has the potential to influence product consumption. This article explores the possibility of designing product appearance with predefined personalities. An approach...

How consumers perceive product appearance; the identification of three product appearance attributes

The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....