A review of marketing research on product design and directions for future research

Consumers’ perception of relatedness in mental representations of products

The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...

How designers and marketers can work together to support consumers' happiness

A product’s value proposition rests on the notion that it brings value to its customers. Typically, such value is created by having novel product functionality, superior technology, or new customer benefits, but value can also be created by adhering to what is fundamentally important to customers in their lives. Focusing on customers’ happiness...