Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
(1 - 6 of 6)
document
Snelders, H.M.J.J. (author), Mugge, R. (author), Huinink, M. (author)
This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play...
journal article 2014
document
Luchs, M. (author), Scott Swan, K. (author), Creusen, M.E.H. (author)
conference paper 2014
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Mugge, R. (author), Brunel, F.F. (author), Schoormans, J.P.L. (author)
journal article 2011
document
Ortíz Nicolás, J.C. (author), Schoormans, J.P.L. (author), Aurisicchio, M. (author)
Durable products are often described by users relying on personality traits, e.g. serious or happy. Understanding the relationships between product attributes and personality traits has the potential to influence product consumption. This article explores the possibility of designing product appearance with predefined personalities. An approach...
conference paper 2011
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Person, F.E.O.K. (author), Warell, A. (author), Karjalainen, T.M. (author), Rahe, U. (author)
conference paper 2009
document
Blijlevens, J. (author), Creusen, M.E.H. (author), Schoormans, J.P.L. (author)
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....
journal article 2009
Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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