Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Smulders, F.E.H.M. (author), Dorst, K. (author), Vermaas, P.E. (author)
In this contribution design thinking is taken as a transfer of design methods from product development to other domains. It is argued that the success of this transfer depends on the organisational context offered to design thinking in these other domains. We describe the application of design methods in product development and in two new...
conference paper 2014
Gattol, V. (author)
The work in this thesis investigates relatedness (as perceived by consumers) in mental representations of products. Just as other objects that are part of the physical world, products are represented in consumers’ minds in the form of concepts. Concepts hold consumers’ knowledge about a product. They consist of sets of features (concrete and...
doctoral thesis 2013