Searched for: department:"Product%5C%2BInnovation%5C%2BManagement"
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Nik Ahmad Ariff, N.S. (author), Badke-Schaub, P.G. (author), Eris, O. (author)
The present study investigates the relation between sketching and communication in teams during the idea generation process in early concept generation. A quasi-experiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, Netherlands. Six groups consisting of three students had to...
conference paper 2012
document
Nik Ahmad Ariff, N.S. (author), Badke-Schaub, P.G. (author)
Designers largely use freehand sketching as the one way of communicating their ideas during the design process. This research aims at investigating the sketching in the conceptual design stage and to explore what measures and procedure might be appropriate method to improve the positive influence of sketching during the design process. A...
conference paper 2011
document
Neumann, A. (author), Badke-Schaub, P. (author), Lauche, K. (author)
The present study investigates the influence of common sketches on the idea generation process in early concept generation. Thirty-six teams of three design students were given a small task in which they were asked to come up with visualized ideas. In the control groups, team members sketched on an individual sheet of paper while working in a...
conference paper 2009