A roadmap for the sustainable growth of DoorMeal

Emergence: In April, 2016, DoorMeal celebrated its first-year anniversary. It all started when Hannah Vreugdenhil drastically changed her unhealthy lifestyle, trading it in for a mindful and healthy lifestyle with a focus on fitness and nutrition. She shared her experiences on Instagram and people showed interest in what she was eating....

The impact of IT and Open Innovation tools on the New Product Development Process

The process of New Product Development is one of the most important competitive factors in today’s market environment. Nevertheless, it remains an risky and uncertain business and both the academic field as companies try to identify best practices to improve this process. In the past two decades, firms have increasingly adopted Information...