Brand Positioning and Portfolio Expansion for Dutch & Dutch Pro Fidelity

Dutch & Dutch was founded in 2014 by a group of audio enthusiasts. With the power of physics and a sharp understanding of IT by their side, they started working on a set of speakers that sound amazing in any situation. From this technical perspective they developed speaker both for the living room and for professional goals. Dutch & Dutch...

Developing the customer journey of Dutch National Opera & Ballet: A brand-based design of the new theatre shop

SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...

Glamor in, Camp out! Product evaluation and marketing strategy for NoveFlex

This graduation thesis is carried out for NoveFlex, a new startup who creates products that adapt an emerging mobile lifestyle of the contemporary world. One innovation “PeTje”, an outdoor recreational model, was assigned to be the thesis focus with an aim to identify the right customer groups in the Dutch market, and further propose strategic...

Designing a spaceport visitor experience center

PROJECT BACKGROUND Space Expedition Corporation (SXC) founded in 2011, is one of the few companies that offers commercial sub-orbital spaceflights to the general public. Moreover, these spaceflights allows scientific institutes to perform scientific research in space (microgravity research). To provide these spaceflights, SXC has a wet-lease...

A Cultural Branding Strategy for Sanitee: Bridging Brand and Design for a Nonprofit in Sanitation

The goal of this thesis is to develop a cultural design and branding strategy that supports an Indian nonprofit in sanitation (Sanitee) in its efforts to become an iconic nonprofit brand in the Western market. By selling t-shirts, Sanitee aims to raise funds for its sanitation projects and increase public engagement around sanitation. This...

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...

Telling the brand story: Taking potential consumers and retailers on tour

Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand outings. It inhibits background information on the company’s context. The context consists of the surroundings, the products, the people and the company itself. Each of these pillars are elaborately...

Building the MisterGreen brand

The following is the graduation report of a master thesis for MisterGreen. It includes both internal and external analyses which have led to the proposal of a strategy. This strategy, in turn, has led to the development a brand strategy. The brand strategy has been interpreted by means of the realization of a design cue; a film. This film is the...

From Anonymity to Successfull Ingredient Branding: Creating a value proposition for the harmonica technology and Draka Interfoam

Draka Interfoam is a company specialized in the development, production and processing of polyether foams. The company focuses on bedding, mattresses, furniture, converting and healthcare industry. Draka Interfoam is supplier to local and international clients in these industries and over the years has accomplished to build a well-established...

Being Johnny Loco: Development of a launch strategy for the Johnny Loco E-scooter

This graduation thesis is carried out for the company Johnny Loco. They started the brand Johnny Loco 5 years ago. The inspiration to start this brand came from the brand management strategy developed by Rijkenberg (1998). The brand Johnny Loco can be seen as a lifestyle brand that communicates a philosophy. Rijkenberg (1998) assumes that this...

Proposal of Branding and Marketing Strategy of Virus Free Air

The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...

" It's a Honda! for me...": An exploratory student project on branding and product design for the older adult population