Consultancy+: the integrated training programme on customer experience innovation for organisations in transition

On the present day, corporate organisations want to change their product-focussed approach towards a customer experience focussed approach. This human- centred approach to innovation is called CX Innovation. CX Innovation gives corporate organisations a competitive advantage, but they struggle to implement CX Innovation in their organisation....

Pitch-Crafting Guide for Entrepreneurs

Startups pitch their business to different audiences, for different reasons. In high-stakes situations, it is a well-crafted pitch that decides if they are going to win the competition, get funded or hire the best talent. Pitch is a persuasive attempt to convince, promote or sell, often in a high-pressure manner. High stakes pitches are often...

How Design Thinking can enrich the strategy development process in current organizational context

The organizational context of firms is continuously subjective to change as, for example, new regulations, ever changing market trends (e.g. the shift from ownership to sharing as with the music streaming service of Spotify) and disruptive innovations in technology (e.g. 3D-printing, the ‘cloud’ or ‘the internet of things’) relentlessly alter...

Designing organizations in the CCI

Drastic cuts in government budgets will force cultural organizations to reconsider their position by initiating internal discussions on how to avert the risk of these cuts. In order to avoid gradual withering of their proposition, cultural organizations will increasingly search for new organizational constellations with new business models....

Applying design thinking elsewhere: Organizational context matters

In this contribution design thinking is taken as a transfer of design methods from product development to other domains. It is argued that the success of this transfer depends on the organisational context offered to design thinking in these other domains. We describe the application of design methods in product development and in two new...

Design Thinking in a Technology Driven Context: To develop a scheme for exploration for Thales Design Centre

Thales, a well-known company that provides products and services for the aerospace, defence, transportation and security markets, is a technology driven company. The usual approach to innovation within a technology driven company is to focus on the development of a technology, and once the technology is ready, find application for it in the...

How to transfer design thinking qualities to non designers.

The concept of design thinking is highly wining ground not only to the design engineering field but also in fields related and associated with business and management. An increasing amount of non designers who use design thinking emerges. Thus, the purpose of this thesis is to transfer design thinking qualities to non designers. Service Science...

Strategymaking: Discovering, creating and pursuing opportunities and solutions

Strategymaking is a vision driven approach towards identifying, creating & pursuing strategies. The strategymaking process is one of learning and discovery but it is also one of capturing opportunities and solutions. A fortunate thing about rapid & disruptive change is that it does not only bring organizations turbulence and uncertainty, with...

Does sketching stand alone as a communication tool during concept generation in design teams?

The present study investigates the relation between sketching and communication in teams during the idea generation process in early concept generation. A quasi-experiment study has been conducted with Masters students of Industrial Design Engineering at Delft University of Technology, Netherlands. Six groups consisting of three students had to...

Facilitating Team Cognition: How designers mirror what NPD teams do

Products are developed by large multi-disciplinary teams. The teams deal with many topics requiring the expertise of several specialists simultaneously. They have to decide together if something is a problem; propose multi-disciplinary solutions; and align their activities into a seamless whole. Stated differently: team members have to ‘think...

MILIGHT: Design of a Mass-Market Building Retrofitting Model

Strategic design of a innovative retrofitting industrial process for massive market uptake of energy retrofitting for social housing in Europe.

Industrial design sketching for concept generation sketching: A parallel thinking process

Designers largely use freehand sketching as the one way of communicating their ideas during the design process. This research aims at investigating the sketching in the conceptual design stage and to explore what measures and procedure might be appropriate method to improve the positive influence of sketching during the design process. A...

Strategy Development and New Service Design for mobility start-up venture Go About

Mobility is something that is going to change drastically in the coming years and decades. The main influences are the web as a new social medium, and sustainability. Go About is a free offering where workers can plan and register mobility right from Microsoft Outlook as an online service that is integrated in the calendar as a plug-in. They...