Designing a fitting room experience for a fashion retailer

This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...

Developing the customer journey of Dutch National Opera & Ballet: A brand-based design of the new theatre shop

SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...

A strategy for district shopping centers in transition

Retail is in transition. District shopping centers have a hard time. Rapid developments in technology and the increasing influence of a new generation, are fundamentally changing retail in all it’s appearances. Shopping Center Schalkwijk is one of these centers that is facing a problematic future. A lot of retail areas in the Netherlands are in...

The Fitting Room: A new business model strategy to renew the connection between consumers and retailers and induce customer loyalty

The Fitting Room is a concept that allows independent fashion retailers to exploit an omni-channel retail strategy. Most traditional retailers are experiencing difficult times due to multiple reasons. The urge to innovate is clear, yet most retailers do not have the resources to do so. The Fitting Room creates a accesible omni-channel platform...

Local Differentiation of Assortments for Jumbo Supermarkten

Jumbo Supermarkten is the second largest Dutch supermarket chain. Currently their product assortment is merely dependent on store size. However, in the future Jumbo would like to differentiate on local wishes and needs. In this graduation project is analyzed what the possibilities and restraints are of determining the assortment by a store’s...

Small Railway Stations: A concept for improving passengers' travel experience and the stations' functionality

Introduction Most people prefer waiting at big railway stations above waiting at SRS's. While SRS's are the engine’s which feed passengers to the big railway stations, limited attention has been given to this important group of stations. Since a couple of years the focus points of the NS includes the improvement of SRS's, it is of importance to...

Service innovation for small fashion retail; analysis and design of an innovative service focused on retailers, provided by Philips Lighting

The goal of this report is to present the process and concept design for an innovative service, which will be provided by Philips Lighting and is focused on the retail industry. For this purpose, a high potential target segment has been identified within the retail industry; the small fashion retailers. The service concept design creates easier...