Searched for: department:"Product%5C+Innovation%5C+Management"
(1 - 20 of 398)

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Van Zoelen, E. (author)
Smart thermostats like Toon are part of an overarching product category called Home Energy Management Systems (HEMS). These products provide consumers with feedback on their energy usage and consequently help them reduce their energy usage. Recently, energy companies have started offering these devices to their customers. The underlying...
master thesis 2017
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Pichel, L. (author)
This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...
master thesis 2017
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Arts-Posthoorn, C.C.C. (author)
master thesis 2017
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Montijn, M. (author)
Currently, digital transformation has high priority in the retail sector. But retailers face difficulties to make successful use of digital technologies in the store. Digital innovations in-store are frequently seen as unnecessary, unintuitive and uncomfortable by the consumers. Furthermore, the personalization strategies initiated with digital...
master thesis 2017
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Van Dijk, D. (author)
Dutch & Dutch was founded in 2014 by a group of audio enthusiasts. With the power of physics and a sharp understanding of IT by their side, they started working on a set of speakers that sound amazing in any situation. From this technical perspective they developed speaker both for the living room and for professional goals. Dutch & Dutch...
master thesis 2017
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Ideler, N. (author)
Healthbox operates within the subscription ecommerce industry. Every two months, Healthbox delivers boxes to users homes filled with new, interesting, full size, healthy products. The Healthbox informs and inspires users about new products and brands, and ensures an always up-to-date healthy lifestyle. Each Healthbox is created by a health...
master thesis 2017
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Dekkers, T. (author)
The Sense Glove, which was originally called the S-Sense, is an exoskeletal glove from Adjuvo which can very accurately measure the position of the fingers. While this product was initially developed to help medical professionals in the hand and wrist rehabilitation field, the goal of this project was to see whether or not a market...
master thesis 2017
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De Jong, M.C.B. (author)
This project is a reaction to the combination of the fact that the leather industry is growing and that there is a shift towards the male accessories market. It started with the ambition of setting up a business that is focused around the manufacturing of leather goods and that could start directly after graduating. To achieve this, three goals...
master thesis 2017
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Koenraads, M. (author)
A design intervention was performed, to reshape the accessory portfolio of BeSafe to achieve brand coherency and expand market share. Over the past decades BeSafe has positioned itself as a premium brand offering mainly rearfacing child restraining systems (car seats) of the highest quality. The company’s strong vision on safety, innovation and...
master thesis 2017
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Starre, S.F.M. (author)
Healthcare is becoming more customer driven (CGI, 2014). Patients become more involved with their own health, and become an expert. The needs of these patients are changing regarding doctors and hospitals. Healthcare therefore becomes more person-centered, which asks for a change of hospitals. The patients are picking the hospital of their own...
master thesis 2017
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Boom, B.P.C. (author)
Amsterdam-based startup Kollekt.FM has developed a B2B music streaming service called ‘Atmosphere’, which will be officially launched in the first quarter of 2017. The goal of this project is to formulate a marketing strategy for Atmosphere and design a deliverable that can be used for the launch. The Internal Analysis examines the capabilities...
master thesis 2016
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Ruedisulj, T.L. (author)
master thesis 2016
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Knopper, Y. (author)
The identified problem KLM has, is a knowledge gap between KLM employees in middle and higher management and KLM’s frontline staff (FLS). New ideas or processes are created at KLM’s headquarters by ‘thinkers’, while these new ideas or processes need to be executed and iterated by front live staff, ‘do-ers’. By involving startups in their...
master thesis 2016
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Wurl, J.M. (author)
The energy transition is characterised by the growth of intermittent and thus non-steerable energy sources such as solar photovoltaic and wind. The technology development in the PV sector enables consumers to move beyond passive consumption of electricity towards becoming active producers of their own energy. This led to an increasing number of...
master thesis 2016
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Aerts, W.F. (author)
The project’s assigment was to outline a strategy for BMC Switzerland AG, a Swiss performance bicycle manufacturer, on how to develop ‘digital’ product services- and capabilities. In consultation with the company, the project has focussed specifically on product-monitoring- and maintenance applications and the development of cloud services for...
master thesis 2016
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Verwaal, M.C.A. (author)
On the present day, corporate organisations want to change their product-focussed approach towards a customer experience focussed approach. This human- centred approach to innovation is called CX Innovation. CX Innovation gives corporate organisations a competitive advantage, but they struggle to implement CX Innovation in their organisation....
master thesis 2016
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van Berkel, J. (author)
With 848 neighborhood supermarkets, Albert Heijn is the leading food retailer in the Netherlands. Albert Heijn reached this market position by building standardized supermarkets, one-size-fits all. Albert Heijn is now in a transition from good standardized supermarkets to good unique supermarket, to develop supermarkets that better match with...
master thesis 2016
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Odenhoven, M.P. (author)
A design intervention to stimulate loyalty is aimed at the MyVodafone App, a digital self-service tool primarily aimed at cost control through credit- and billing information. Although repeat usage of the app is suboptimal, the app fits with the vision of the brand to empower people and make them in control of their service. As a centerpiece to...
master thesis 2016
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This thesis focuses on the development of an online user insight database for Muzus. Muzus is a design company that is specialized in user-centered design research and concept development. The insights that Muzus collects can be implemented on a broader scale. Therefore wants to develop an online platform in which these results can be clustered...
master thesis 2016
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van den Berg, H.G.W.E. (author)
The goal of the thesis is to identify patterns and motives of diversification strategies of internet-based firms. This corporate strategy of entering new markets with new products has mainly focused on conventional firms. However, since the raise of the Internet the characteristics of firms have changed. The study involves the online character...
master thesis 2016
Searched for: department:"Product%5C+Innovation%5C+Management"
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