Searched for: department:"Product%5C+Innovation%5C+Management"
(1 - 20 of 83)

Pages

document
Langerak, F. (author), Hultink, E.J. (author), Griffin, A. (author)
Development cycle time is the elapsed time from the beginning of idea generation to the moment that the new product is ready for market introduction. Market entry timing is contingent upon the new product’s cycle time. Only when the product is completed can a firm decide whether and when to enter the market to exploit the new product’s window of...
journal article 2006
document
Van den Hende, E.A. (author), Schoormans, J.P.L. (author), Morel, K.P.N. (author), Lashina, T. (author), Van Loenen, E. (author), De Boevere, E.I. (author)
The value of early customer input has long been recognized by companies. However, especially when breakthrough technologies are involved, more insight in valuable methods for collecting early customer input is needed. In this paper, we propose a method to evaluate a breakthrough technology with customers. First, a creative process should point...
journal article 2007
document
Barckzak, G. (author), Sultan, F. (author), Hultink, E.J. (author)
Explosive growth of information technologies (IT) has prompted interest in examining the role of IT in new product development (NPD). Through desk-top software and web-based tools, IT has been used to aid idea generation and product testing as well as for NPD activities such as process and portfolio management. Recent research suggests, however,...
journal article 2007
document
Buijs, J. (author), Roscam Abbing, E. (author)
conference paper 2008
document
Lamata, P. (author), Jalote-Parmar, A. (author), Lamata, F. (author), Declerck, J. (author)
Objective - To propose a new concept of an intra-operative 3D visualisation system to support hepatectomies. This system aims at improving the transfer of pre-operative planning into the intra-operative stage, both in laparoscopic and open approaches. Materials and methods - User (surgeon) centred developmental process to identify the surgical...
journal article 2008
document
Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)
Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...
journal article 2008
document
Jalote-Parmar, A. (author), Badke-Schaub, P. (author)
The development of intra-operative surgical decision support systems requires a thorough understanding of the factors influencing the decision-making of surgeons in the surgical workspace. These factors are a construct of the surgical workspace which generate situation awareness and hence provide real-time information to guide intra-operative...
conference paper 2008
document
Deken, F. (author), Lauche, K. (author), Kleinsmann, M. (author), Aurisicchio, M. (author), Bracewell, R. (author)
Product development is a knowledge intensive activity and organizational learning across projects and functions is vital for its success. This paper explores novice–expert consultations as a vehicle of social learning through a detailed analysis of meetings during an engineering training programme. Although the meetings were initiated for the...
conference paper 2009
document
Deken, F. (author), Aurisicchio, M. (author), Kleinsmann, M. (author), Lauche, K. (author)
This study aimed to investigate the process of novice-expert consultation meetings in an organizational context by identifying phases of the discourse and analysing the nature of these phases. An empirical study was performed at Rolls-Royce Aerospace Engineering by capturing 7 audio-records of meetings between trainees (novices) and expert...
conference paper 2009
document
Blijlevens, J. (author), Mugge, R. (author), Schoormans, J.P.L. (author)
Managers that want to incorporate a pre-defined product meaning in a design need to know how consumers relate product properties to product meanings. In past research the proposed relationships between physical properties and meanings are implied to be robust. This study showed that the physical property ‘curvature’ has a positive effect on the...
conference paper 2009
document
Lauche, K. (author), Crichton, M. (author), Bayerl, P.S. (author)
Team training should reflect the increasing complexity of decision-making environments. Guidelines for scenario-based training were adopted for a distributed setting and tested in a pilot training session with a distributed team in the offshore oil industry. Participants valued the scenario as challenging and useful, but also highlighted...
conference paper 2009
document
Bayerl, P.S. (author), Lauche, K. (author)
In this field study on distributed teams we examined the impact of communication media on attitudes towards empowerment and integration of remote subgroups. Using Q-methodology, interviews and questionnaires we compared attitudes of team members and managers in low and high media-rich environments. Our results indicate that use of richer media...
conference paper 2009
document
Kester, L. (author), Griffin, A. (author), Hultink, E.J. (author), Lauche, K. (author)
We develop a general model of how new product development portfolio decisions are made based on four diverse case studies. Previous research has investigated portfolio decisions as individually discrete decisions. We find that portfolio decision-making has to be considered as an integrated system of domain-based processes that produce evidence-,...
conference paper 2009
document
Neumann, A. (author), Badke-Schaub, P. (author), Lauche, K. (author)
The present study investigates the influence of common sketches on the idea generation process in early concept generation. Thirty-six teams of three design students were given a small task in which they were asked to come up with visualized ideas. In the control groups, team members sketched on an individual sheet of paper while working in a...
conference paper 2009
document
Jalote-Parmar, A. (author)
Inadequate visualization during Minimally Invasive Surgeries (MIS) has led several technology research labs to develop decision support systems such as Intra-operative Visualization Systems (IVS). IVS focuses on providing surgeons with real-time imaging support to improve task visualization and navigation. Though exciting, this emerging field...
doctoral thesis 2009
document
Person, F.E.O.K. (author), Warell, A. (author), Karjalainen, T.M. (author), Rahe, U. (author)
conference paper 2009
document
Bouten, L.M. (author), Sääksjärvi, M.C. (author)
The goal of this study was to examine consumer reactions towards branded hybrid product. We examined how consumers interpret and evaluate hybrids with a single brand vs. multiple brands. The results show that consumers are more likely to interpret a product symmetrically (i.e., give equal status to both categories) when two category cues are...
conference paper 2009
document
Blijlevens, J. (author), Creusen, M.E.H. (author), Schoormans, J.P.L. (author)
The appearance attributes of designed products noted in the literature often reflect what designers themselves perceive in a product design. This present research, however, provides knowledge on how consumers perceive product appearance by identifying appearance attributes that consumers use to distinguish the appearances of durable products....
journal article 2009
document
Bouten, L.M. (author)
Co-branding is a form of cooperation between two brands with significant consumer recognition that results in the creation and introduction of a new product on which both brands are visible. Although co-branding results in the creation and introduction of a new product through collaboration, the current literature on cobranding focuses on either...
doctoral thesis 2010
document
Van den Hende, E.A. (author)
Really New Stories typically describe a use setting and a main character - the hero - who is using a really new product. In this doctoral thesis, Ellis van den Hende explains why early consumer input during the development of really new products can be remarkably frustrating to new product managers and product developers. Ellis elucidates how...
doctoral thesis 2010
Searched for: department:"Product%5C+Innovation%5C+Management"
(1 - 20 of 83)

Pages