Searched for: department:"Product%5C+Innovation%5C+Management"
(41 - 60 of 83)

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Simonse, W.L. (author), Vis, S. (author), Griffioen, E. (author), Nino, L. (author), Ruiz, C. (author), Crossley Urrego, A. (author), Soto Camacho, G. (author)
conference paper 2012
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Hellen, K. (author), Saaksjarvi, M.C. (author)
In this paper we set out to investigate the nature and effects of infant anthropomorphism in products, i.e. products that share features of human infants. Across four studies, evidence suggests that infant anthropomorphism comprise four dimensions: sweetness, simplicity, sympathy, and smallness. We found that consumers react positively to infant...
conference paper 2012
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Roscam Abbing, E. (author), De Lille, C.S.H. (author)
lecture notes 2012
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Moons, I.M.R. (author), De Pelsmacker, P. (author), De Wit, I. (author), Du Bois, E. (author)
The separation between the field of marketing strategy and marketing action (creating new products) is longstanding. Still, product development may become a key element for branding because it serves as a cohesive factor for all elements that configure brand personality and experience. This paper investigates the effect of introducing different...
conference paper 2012
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Hellen, K. (author), Saaksjarvi, M.C. (author)
In this research we investigated the interplay between celebrities holding positive vs. negative media images and women’s self-esteem and purchase intensions. Study 1 documents that “good” celebrities decrease consumers’ self-esteem while a “bad” celebrity increase self-esteem. Study 2 shows that changes in self-esteem transfer to the product if...
conference paper 2012
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Kopecka, J.A. (author), Santema, S.C. (author), Hultink, H.J. (author)
The paper forms part of a multiple case study in progress that focuses on information relationships, i.e., the exchange of information and knowledge at the micro-social level between supplier and buyer firms in the fuzzy front end of product development. The micro-social level is made up of dyadic information relationships between the Design...
conference paper 2012
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Van de Rijt, J. (author), Santema, S.C. (author)
More than 15 years ago Dean Kashiwagi created a process called BVP/PIPS (Best Value Procurement/Performance Information Procurement System) at Arizona State University. PIPS is a procurement method that aims to select the most suitable vendor for the job, to spur this vendor on to highest performance, and to reduce the client’s management and...
journal article 2012
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Alkaya, M. (author), Sleeswijk Visser, F. (author), de Lille, C.S.H. (author)
Gathering and analyzing user data in new product development (NPD), both qualitative and quantitative, can be a strong driver for innovation in companies. While ideally user data should be obtained through direct interactions between NPD departments and targeted users, time and cost restrictions often make this impossible within organisations....
conference paper 2012
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Secomandi, F. (author)
One of the fundamental questions facing the emerging discipline of service design concerns the definition of its object. In this thesis, I posit that the practice of service design, as a recent development within the tradition of industrial design, may be approached primarily as the design of interfaces between service providers and clients. In...
doctoral thesis 2012
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Stompff, G. (author)
Products are developed by large multi-disciplinary teams. The teams deal with many topics requiring the expertise of several specialists simultaneously. They have to decide together if something is a problem; propose multi-disciplinary solutions; and align their activities into a seamless whole. Stated differently: team members have to ‘think...
doctoral thesis 2012
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Simonse, W.L. (author), Buijs, J.A. (author), Hultink, H.J. (author)
Artifacts Design representations and presentations of work, strategic thinking, and business processes. Main theme Design!? - related by research program on Design Roadmapping, at the Industrial Design Engineering Faculty.
conference paper 2012
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Neumann, A. (author)
doctoral thesis 2012
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Mugge, R. (author), Brunel, F.F. (author), Schoormans, J.P.L. (author)
journal article 2011
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Nik Ahmad Ariff, N.S. (author), Badke-Schaub, P.G. (author)
Designers largely use freehand sketching as the one way of communicating their ideas during the design process. This research aims at investigating the sketching in the conceptual design stage and to explore what measures and procedure might be appropriate method to improve the positive influence of sketching during the design process. A...
conference paper 2011
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Ortíz Nicolás, J.C. (author), Schoormans, J.P.L. (author), Aurisicchio, M. (author)
Durable products are often described by users relying on personality traits, e.g. serious or happy. Understanding the relationships between product attributes and personality traits has the potential to influence product consumption. This article explores the possibility of designing product appearance with predefined personalities. An approach...
conference paper 2011
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Blijlevens, J. (author)
In this dissertation, it is investigated how the current knowledge that people possess about a certain product category influences perception and aesthetic appraisal of product appearances within this product category. Through the reoccurring exposure to product appearances in everyday life people form Internalized Product Appearances (IPA) of...
doctoral thesis 2011
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Subrahmanian, E. (author), Reich, Y. (author), Smulders, F.E.H.M. (author), Meijer, S.A. (author)
This paper addresses the issue of ‘What is designing?’ from an unconventional perspective and aims to advance our understanding of what design really is. Designing has been studied from different perspectives but the underlying theoretical basis of studying the act has often been dispersed and not clear. To address these shortcomings, the paper...
conference paper 2011
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Kobus, C.B.A. (author), De Jonge, B. (author), Knigge, J. (author), Slootweg, J.G. (author)
The energy transition poses challenges for maintaining the energy balance between demand and supply in the future. One of the solutions is Demand Side Management (DSM) where mobilizing flexibility in demand is the main objective. This paper summarizes two research projects on the economical and social aspects of DSM. These projects aim at the...
conference paper 2011
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Gattol, V. (author), Sääksjärvi, M. (author), Carbon, C.C. (author)
Background: The authors present a procedural extension of the popular Implicit Association Test (IAT; [1]) that allows for indirect measurement of attitudes on multiple dimensions (e.g., safe–unsafe; young–old; innovative–conventional, etc.) rather than on a single evaluative dimension only (e.g., good–bad). Methodology/Principal Findings: In...
journal article 2011
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Sääksjärvi, M. (author), Samiee, S. (author)
This study proposes and tests an integrative model that incorporates the mental resources framework (MOA: motivation, opportunity, and ability) alongside traditional innovation adoption predictors for assessing the adoption of dual-functionality innovations (DFI), a special case of multifunctional innovations (MFI). The multifunctional nature of...
journal article 2010
Searched for: department:"Product%5C+Innovation%5C+Management"
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