Searched for: department:"Product%5C+Innovation%5C+Management"
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Oorsprong, P. (author)
The aviation industry is known for its rapid growth, and fierce competitiveness. To keep up to the competition, Amsterdam Airport Schiphol (AAS) needs to extend its infrastructure, resulting in the development of the new A-Pier. The development of the new A-Pier provides an opportunity to KLM to implement improvements in apron design. Safety is...
master thesis 2016
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Ryan, S.P. (author)
This masters thesis report explains the front-end design and development activities around a new immersive learning product created under the guise of TinQwise B.V. The author begins this thesis by analyzing the current landscape of existing investigative interviewing techniques, drawing from literature and qualitative interviews with criminal...
master thesis 2016
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Vishwanathan, G. (author)
The objective of this thesis is to find an approach on how strategic design professionals can utilize their design capabilities to help companies cope with these challenges. Building on the fact that companies are painstakingly developing new-to-the-world technological innovations brokering this newness to find other possible applications and...
master thesis 2016
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Borren, C.A. (author)
Design of a model that guides the process of analysing the naval service market and setting up the requirements for service propositions for Thales Nederland.
master thesis 2016
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Roode, H. (author)
This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...
master thesis 2016
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Schultes, B. (author)
In academic literature, the ‘Internet of Things’ (IoT) is said to be the next wave of IT-driven competition (Porter & Heppelmann, 2014). Especially for Philips as a health focused organization the application of IoT has to be seriously considered. However, like many other organizations Philips is facing the question of how to translate the...
master thesis 2016
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Van Diepen, A.C. (author)
The Burgerij is a Belgian hamburger concept established in 2009. With already some shops in Belgium the company is ready for its next step; expanding to the Netherlands. This thesis describes the introduction of the restaurant concept to its new market. In 2015 already two outlets in Rotterdam and Amsterdam have opened, this project specifies...
master thesis 2016
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Van der Zande, F.E.M. (author)
SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...
master thesis 2016
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Bergema, C.P.A.M. (author)
To develop today’s complex products, people from different organisations collaborate in innovation projects. The collaboration, though, is challenged by their different professional and organisational backgrounds, which determine their goals, their roles and responsibilities, and their expectations. People often struggle to deal with the...
doctoral thesis 2016
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Moeller, K. (author), Steinman, J.C. (author), Calabretta, G. (author)
This research contributes to the ongoing since decades existing discussion on research in innovativeness, a term which in the past has been closely related to innovation measurement. Using bibliometric techniques like citation and co-citation analysis combined with factor analysis, cluster analysis and multidimensional scaling we examine the...
conference paper 2015
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Koller, M. (author), Salzberger, T. (author), Floh, A. (author), Zauner, A. (author), Saaksjarvi, M.C. (author), Schifferstein, H.N.J. (author)
Multisensory experience in consumption is a current topic in marketing. However, little is still known about the variability in consumers in terms of individual propensities to actively engage their senses in purchase decision-making. This is specifically true for the olfactory sense. Research into the need for smell by consumers has long been...
conference paper 2015
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Vieira, S. (author), Badke-Schaub, P.G. (author), Fernandes, A. (author)
The present paper introduces the Framework of Awarenessto the analysis of ergonomics in design. The framework is part of a doctoral research that took the Lean Thinking perspective by adopting the concept of MUDA and its set of principles as dimensions to study designers’ behaviour in industry.Results were integrated into a Framework of...
conference paper 2015
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Jockin, B.G.W. (author)
This research aims to uncover the factors influencing the customer acceptance of refurbished products. To gain insight in these factors, a quantitative study (N = 250) on the response of customers to the proposition of refurbished smartphones was conducted in cooperation with Fairphone. Fairphone is a social enterprise start-up, aiming to open...
master thesis 2015
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Kok, L.M. (author)
Kitting as (LEAN) method in handling and supplying material and tools is not used in the aircraft maintenance process of KLM. That was one of the researchers first findings when starting this study for KLM Royal Dutch airlines. Kitting is the gathering of components and parts needed for the manufacture of a particular assembly or product....
master thesis 2015
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Rodriguez-Romero, L. (author)
Tulipán is a Unilever margarine family brand focused on childrens' nutrition and taste, mainly targeting mothers with young children. Despite having a very strong brand equity, online was never a priority and therefore their online presence and online brand awareness very week. This was not an issue until very recently, when digital became a key...
master thesis 2015
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Cheung, M.T.J. (author)
This thesis presents the design of a solar energy product-service-experience combination that could provide solar energy a new product meaning and perhaps encourage Dutch consumers to use (more) solar energy. The project was initiated by the start-up Googreen as a means to explore suitable business opportunities for the company to enter the...
master thesis 2015
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Wang, Y. (author)
With the engagement of digital technologies in retail, roles of human service and technology service are changing. As the franchiser of IKEA stores worldwide (except the one in Delft), Inter IKEA Systems B.V. contributes to the IKEA Business idea by providing solutions which construct a great customer experience. To keep ahead of competition in...
master thesis 2015
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Sasasmit, K. (author)
Although FMCG brands today regularly launch limited edition products, there are currently not many theoretical discussions on this type of product introduction. To better advise its clients, CARTILS, the client of this project, is interested in gaining more knowledge about limited edition packaging from both theoretical and empirical...
master thesis 2015
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Jöbsis, J. (author)
It is impossible to make hospital systems inaccessible for intruders and actually the reason is the accessibility of users. Users are vulnerable to hacking attempts, such as phishing mails and malicious USB-sticks. As there are enough technological security solutions out there the weakest link of security is not on the prevention side, but it is...
master thesis 2015
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Zambelli Sessona, L. (author)
The current state STBY specialises in design research for service innovation. They work on complex projects in collaboration with clients who want to innovate their service offering. Clients are often large organisations, in which multidisciplinary teams work on different projects that are interlinked at some level within the organisation. STBY...
master thesis 2015
Searched for: department:"Product%5C+Innovation%5C+Management"
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