Searched for: department%3A%22Product%255C+Innovation%255C+Management%22
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Bruinsma, N.J. (author)
I gave myself the challenge to design a keyboard layout that could possibly break the keyboard lock-in. By using the design strategy of applying innovation adoption theory, neurodesign and my personal experience of being a dyslexic I was able to design a: visually grouped, symbolic, dyslexic and low-literate friendly keyboard layout innovation....
master thesis 2015
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Narayan, H. (author)
Today, two trends can be observed when it comes to commercial aircraft. On the one hand, on top, aircraft cabins are becoming increasingly cramped with more seats. On the other hand, below in the cargo hold, only about 40% of the volume is estimated to be used. The combination of these two trends leads to an interesting proposition - can...
master thesis 2015
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Liu, S. (author)
Yex is a company specialized in the import and export of exotic fruits and vegetables. They are solely a B2B company. Yex, however, sees opportunity in creating added value for their customers. Yex want to help their customers sell the exotics fruits and vegetables in the store, with the focus mainly on supermarkets. For this reason, Yex created...
master thesis 2015
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Rieken, I. (author)
People are increasingly tracking all kinds of aspects about themselves. For example: modern smartphones can recognise whether the user is walking, running or cycling, and estimates the amount of burned calories. The upcoming smartwatches will be able to measure the user’s heart rate. When the smartphone is placed underneath the pillow, it...
master thesis 2015
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Brown, J.L. (author)
We spend about a third of our lives asleep (Mental Health Foundation, 2011; Bupa UK, 2015). Sleep is a vital dimension of health and wellbeing alongside a healthy diet, exercise and breathing (Bupa, 2007; Mental Health Foundation, 2011). The NHS (2013) claims that getting enough sleep boosts immunity, can help you lose weight, boosts mental...
master thesis 2015
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Pavlic, V. (author)
Startups pitch their business to different audiences, for different reasons. In high-stakes situations, it is a well-crafted pitch that decides if they are going to win the competition, get funded or hire the best talent. Pitch is a persuasive attempt to convince, promote or sell, often in a high-pressure manner. High stakes pitches are often...
master thesis 2015
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Veeger, S. (author)
PRMs, Passengers with Reduced Mobility are becoming a larger part of KLMs customers. European airlines are by law obliged to offer every passenger the chance to fly, European airports are by law obliged to offer PRMs a hassle free journey, which means in the case of PRMs they offer an assistance service. There are many different kind of mobility...
master thesis 2015
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Wijnveldt, D. (author)
REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...
master thesis 2015
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Fu, L. (author)
The project was commissioned by IceMobile to invest the potential opportunities of adapting digital stamps-based loyalty programme in China. Stamps-based loyalty programme is one of the basic and mostly used loyalty programme types. With the popularity of smartphones, digital stamps programme now becomes a new trend in loyalty marketing industry...
master thesis 2015
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Canales Durón, R. (author)
This project analyzed the topic of what is the value of data for Hospital to Home (H2H) telehealth solutions focusing on chronic care in the Netherlands in order to deliver strategic design advice on what are interesting opportunities to explore in this field. The project focused on an analysis of the strategic situation of the company that...
master thesis 2015
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Van de Wildenberg, I.M.A. (author)
This graduation project is carried out for Greenhouse Group (GHG), a company that is active in the field of online marketing. Because the online marketing world is a competitive field, looking into innovative technologies like AR and VR is important. In this way they can find new ways to enhance their marketing position. AR is about...
master thesis 2015
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Gedde, T. (author)
This graduation project has been executed in collaboration with the Norwegian company Redcord AS. Redcord designs and develops equipment for sling exercise training as well as treatment of musculoskeletal disorders (MSDs). Neurac, an evidence-based treatment approach, is at the core of the business. The active treatment method utilizes the...
master thesis 2015
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Smits, C. (author)
In this graduation project a brand was designed from scratch. The goal of the project was to develop a fashion brand for male hip-hop dancers that addresses values that currently are not being addressed by the men’s fashion industry. The focus of the designed brand is on helping hip-hop dancers being free in their expression, thinking and...
master thesis 2015
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Butter, G.G.J. (author)
Adjuvo Motion is focused on solving the problem of too little treatment of stroke patients in outpatient care. Adjuvo Motion offers a combination of a patented robotic brace and an e-health service developed for home rehabilitation. This product service combination will ensure that stroke patients are treated at home with the same care as they...
master thesis 2015
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Han, Y. (author)
At Shell Innovation, Research and Development Organization (Shell IR&D), technical communication plays a central role of people’s day-to-day business. To do technical communication, most of time, people need to prepare the technical communication materials. However, Shell’s technical communication materials range from film and video to TV, print...
master thesis 2015
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Herrera Manzano, S.C. (author)
A feasible, desirable, viable and impactful business strategy with potential to bring an innovative and context-fitted value proposition (Majicast) closer to the lives of low-income people with mobility disabling conditions at BoP in Colombia though a service outreach delivery infrastructure. With this approach, a non-profit organization based...
master thesis 2015
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Moerman, R.A. (author)
Goal of the graduation project is to make a market proposition for an existing innovative product, the FysioPal. This is done by researching the internal and external market environment as well as the stakeholders that can be influencing in the business model network of the product-service FysioPal. By combining the insights found internal as...
master thesis 2015
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Vervoort, A.L.H. (author)
With the rise of self-services at airports, time has come to take the next step in optimizing KLM’s passenger ground process at Amsterdam Schiphol Airport (AAS). In the current non-Schengen departure process at Schiphol the various touch points that a passenger encounters in the process do not communicate with each other and there is no...
master thesis 2015
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Ociepka, W. (author)
This thesis had been conducted in order to create design concepts for a trustworthy transition of control between the driver of a car and the automated driving mode in Congested Driving Scenario. The starting point was understanding the interaction of humans with automated systems. Due to the historical background, the initial research had been...
master thesis 2015
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Jochems, S.P.M. (author)
The national pride of the Netherlands in the aviation industry, KLM Royal Dutch Airlines, is not only an airline but also a ground handler at Schiphol airport. After landing at Schiphol, the Ground Services (GS) and Customer Ground Handling (CGH) departments of KLM will provide all services that are needed to make sure an aircraft can take off...
master thesis 2015
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