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Barckzak, G. (author), Sultan, F. (author), Hultink, E.J. (author)
Explosive growth of information technologies (IT) has prompted interest in examining the role of IT in new product development (NPD). Through desk-top software and web-based tools, IT has been used to aid idea generation and product testing as well as for NPD activities such as process and portfolio management. Recent research suggests, however,...
journal article 2007
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Van den Hende, E.A. (author), Schoormans, J.P.L. (author), Morel, K.P.N. (author), Lashina, T. (author), Van Loenen, E. (author), De Boevere, E.I. (author)
The value of early customer input has long been recognized by companies. However, especially when breakthrough technologies are involved, more insight in valuable methods for collecting early customer input is needed. In this paper, we propose a method to evaluate a breakthrough technology with customers. First, a creative process should point...
journal article 2007
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Langerak, F. (author), Hultink, E.J. (author), Griffin, A. (author)
Development cycle time is the elapsed time from the beginning of idea generation to the moment that the new product is ready for market introduction. Market entry timing is contingent upon the new product’s cycle time. Only when the product is completed can a firm decide whether and when to enter the market to exploit the new product’s window of...
journal article 2006