Searched for: department:"Strategic%5C+Product%5C+Design"
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Wesselman, D.N. (author)
This integrated master thesis presents the outcomes of a research conducted to obtain a double master degree of the masters Strategic Product Design and Science Communication. The research focusses on the communication and collaboration between the engineering and a remote production department in during the ship production phase. A...
master thesis 2017
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Baldini, L. (author)
In the past decades, universities’ involvement in socio-economic development, which goes along with their teaching and researching activities, has defined a new role for them in society’s ecosystem. This new role is often referred with the term of “entrepreneurial” university, whose objectives are positive societal, economic and environmental...
master thesis 2017
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Mankers, E. (author)
Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...
master thesis 2017
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Tsai, R.Y. (author)
The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation project comes to play. By analysing the internal and external...
master thesis 2017
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Dijkema, E. (author)
The goal of the ASICS- Innovation on the move project was to provide ASICS with more insight into their current innovation processes and provide them with recommendations on how these could be improved. A design project was executed to illustrate the strategic recommendations. This led to the design of ASICS Vibe. Vibe is a wearable device which...
master thesis 2017
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Hoogerwerf, G. (author)
This report presents the results of a graduation project by Gideon Hoogerwerf, as part of the Master Strategic Product Design at Delft University of Technology. The project is done in collaboration with Altuïtion B.V., a consultancy firm in the field of customer experience management. Management of Altuïtion has recognized a trend in which the...
master thesis 2017
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Vernooij, A.L. (author)
The world of telecom is changing rapidly. Access to internet has changed the way customers use their phone. To differentiate itself from competitors, increase customer satisfaction and willingness to stay, Vodafone introduced Smart Life products. These products add value to the standard contract of the customer. The Consumer Services (CS)...
master thesis 2016
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Marie, A.H.L. (author)
Royal Dutch Airlines (KLM) and the Technical University Delft, faculty Industrial Design Engineering (IDE) are working together on the Personalised Airport System for Seamless Mobility and Experience (PASSME) project.. There are two problems derived from the PASSME project. First, airport processes are not seamless, because passengers spend...
master thesis 2016
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de Kroon, M.O. (author)
This report discusses challenges that can emerge when implementing innovations at organizations. As the conducted case study showed, many variables come into play when implementing new technology. Specific within IT is the implementation complexity at the back-end; large new software applications often need to be embedded into the existing IT...
master thesis 2016
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Hartwigsen, M. (author)
In June 2015, Amsterdam Airport Schiphol (AAS) changed its security check at the gate to centralized security for the entire airport. New security lanes were developed by Scarabee Aviation Group for those centralized areas to increase security, efficiency, passenger flow and experience. Lots of customer research about passenger experience is...
master thesis 2016
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Van Dort, L. (author)
To meet all of these requirements, this paper proposes a “raise-up” as a solution: “An adolescent organisation, designed to explore and scale a business model”. Put differently, this “raise-up” bridges the valley of death and enables the corporate to exploit radical innovations. “Raise-ups” are created to exploit a unique market opportunity that...
master thesis 2016
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Bakker, M.A. (author)
The goal of this project is to design a tool that supports the business developers to explain how a signature solution adds value to the airport and how it is created. To be able to design this tool more information is needed about what a signature solutions is and why it is important. Also more context is needed about when and where this tool...
master thesis 2016
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Lemmen, M.L. (author)
Probably all readers can relate to the following story: after an exhausting flight, you finally end up on your destination. However, instead of immediately starting your holiday or business trip, you first have to wait before leaving the plane, wait at customs and wait in the toilet queue before finally reaching the last stop: the baggage...
master thesis 2016
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Sheu, M.Y. (author)
This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...
master thesis 2016
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Wang, X. (author)
HoiTalent is a young start-up to help international talents with their career development in the Netherlands. The company has its job portal hoitalent.com with thousands of openings for internationals and HoiCoaching to offer tailored and face-to-face career coaching service. Currently, the company is going to launch a new project as an e...
master thesis 2015
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Monninkhof, M.L. (author)
CONTEXT & GOAL OF THE PROJECT This graduation project was done in collaboration with Capgemini, one of the biggest organizations in the field of management consultancy and information and communication technology. More specifically, the project was done for the Dutch consulting groups ‘Public & Health’, and ‘Digital Customer Experience’ (DCX)....
master thesis 2015
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Hing, K.M. (author)
The thesis explores the field of Innovation and its role within Large Corporate Companies today. As such, this document develops a Design Innovation Process for the Service Design sector within in the Corporate Automotive Industry. The project was conducted with a co-creation collaboration approach, and User-centred Design methodology. As a...
master thesis 2015
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Huijser, M.R. (author)
For a couple of years PostNL has been dealing with a decline in mail volumes. As a postal company whose main business is in mail delivery this has affected their income greatly. In order to keep growing as a company PostNL has set out to find new innovative opportunities in new markets. For this project the 65+ market was examined. During in...
master thesis 2014
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Ganci, A.I. (author)
Developing an immersive digital platform focused on travel storytelling. It covers the entire process of user-testing, brand and product design and development, defining the value proposition and business strategy.
master thesis 2014
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Van Oorschot, B.H. (author)
In this project for Exact Online, a physical product was designed to accompany the online software. The product was named the Exact Online Skylight. The product scans invoices directly into the software by use of a camera module.
master thesis 2014
Searched for: department:"Strategic%5C+Product%5C+Design"
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