Searched for: department%3A%22Strategic%255C+Product%255C+Design%22
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Beelen, H.C.J. (author)
In a laguna a few kilometres out of the coast, wind and solar power are used to evaporate ocean water. Hardworking men (salineros) manage the current of the water trough a complex system of pools and channels by hand. The water travels for three weeks trough various pools until the percentage of salt is so high that it crystallizes. In the last...
master thesis 2010
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Jacobs, I.B. (author)
The television market in the Netherlands has a lot of growth potential for Digital television. There are a lot of players on the market on different infrastructures. KPN has a difficult task to influence the consumers to switch from their current cable subscription to a subscription at KPN using a different infrastructure. A lot of research has...
master thesis 2010
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Stoop, J.A. (author)
This Master thesis shows how to create environmental awareness through the use of strategic brand and product design in the country of Costa Rica. An adaptation of the Delft Innovation Model has been constructed to determine the strategy for a new company. Using this model, the external factors (environment) can be analysed and the internal...
master thesis 2010
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Kuiper, B. (author)
A Strategic plan for OCS was created to expand its business on the Dutch hospital market. By analyzing company, market, competitors and healthcare developments and comparing the findings with the analysis and evaluation of 5 cases concerning hospital construction and renovation projects, opportunities are identified and a strategic direction was...
master thesis 2010
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Pillich, M.F.L.M. (author)
The Magic Boiler Company (henceforth TMBC) is a start-up company. Apart from trading on a small scale, it has a limited operating history. The company originally focused on developing a micro-CHP system, but after a while, its founders decided to first develop a technically less-complicated condensing boiler: the Nano30. Because TMBC had managed...
master thesis 2010
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Ghazzi, D. (author)
The goal of the graduation project is to develop a digital TV product portfolio. The company and context, including a explorative qualitative consumer research, are conducted to find strategic fields for the company Wiericke. This resulted in a roadmap with new Digital TV functionalities.
master thesis 2010
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Van Wegberg, P.J.E. (author)
This report presents the studies, findings and advices for the market introduction of Culinique. Culinique is a new ready-to-eat meal product based on a revolutionary packaging concept, CuliDish, and the Slowfood principle. The technology of CuliDish controls intensity of microwaves in a microwave oven and therefore controls the heating process...
master thesis 2010
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Janssen, S.H.J. (author)
This graduation report has the main purpose of making ExSilent’s development more efficient and predictable. In doing so it provides understanding on the current process and recommendations on the future process. From a literature study two distinct approaches in researching product development were found. Both of these approaches were found to...
master thesis 2010
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De Bruijn, F.S.N. (author)
Unilever posseses an impressive amoutn of information, but this is not accesiable for the sales representatives. A information system is designed to make this information accesiable and a presentation tool to communicate the information to the customers.
master thesis 2011
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Heijne, K.G. (author)
FF Brainstormen provides a solution for people with little experience in creative facilitation, who would like to set-up and execute a creative session properly. Within a small enterprise, FF Brainstormen can improve the quality of current brainstorms and consequently the quality of the ideas which might be the base for an innovation.
master thesis 2011
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Wensink, J.M. (author)
This project was inspired by my personal interest in starting a company based on the idea of connecting the customer with the origins of a food product. Coming from a family of dairy farmers and having grown up on a dairy farm myself, dairy products provided an interesting (and obvious...) case study. The topic of experiential retailing was...
master thesis 2011
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Post, J.W. (author)
The study provides meaningful insights about the customers of KLM.nl, the difference with the international customers, the commercial viability of the segments, needs regarding online booking for two of the most commercial viable segments and concepts that create sales growth and shift for KLM.nl based on these needs. Firstly, the study provides...
master thesis 2011
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Sewnath, G. (author)
This thesis proposes the social media relationship-building framework, which serves as a guideline for online retailers who seek to utilize social media to accomplish corporate objectives. The framework organizes the appropriate instruments (What is the objective, how can it be measured), management model (focus on relationships) and attitudes ...
master thesis 2011
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Van Pelt, J.J.P. (author)
master thesis 2011
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Groenendaal, N. (author)
Langkamp Technology is a small company founded in 2004. They sell products for medical instruments, agriculture and horticulture, coffee dispensing machines, railways, solar boilers and heating. They produce mainly low tech products and to improve their competitive position. They would like to introduce a high tech product. Therefore they want...
master thesis 2011
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Massink, T.J. (author)
Introduction An often-recurring subject in branding assignments in the Fast Moving Consumer Goods (FMCG) packaging industry is ‘what is “premium.”’ Marketing and Brand Managers of FMCG brands brief packaging designers (such as Cartils, see paragraph 1.2) that their new packaging must have a premium character. Although one might have an idea of...
master thesis 2011
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Vis, S. (author)
This master thesis shows the process of the design and implementation of new products and services for blind and deaf people. In the analysis phase interviews are done with blind and deaf to gain insight into the targetgroup regarding their needs and problems. Focus is on problems with mobile communication or that can be solved with mobile...
master thesis 2012
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Wang, C. (author)
The secret ingredients of cooking in this research indicates user’s emotional value, it represents user’s affective expectation to a cooking experience as well as influencing the judgment on the product and the user experience. The main question of this study is that what are Chinese customers’ emotional values during their cooking experience....
master thesis 2012
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Van Drunen, M. (author)
This reports describes a designed user experience for young adults in the public library of Delft (DOK). The experience is based on moveable furniture that is digitally connected with each other via a music application. Youngsters can share music with their friends, realtime, within the library. A 'lyrics tool' in the application makes it...
master thesis 2012
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Toll, T.A. (author)
Fatboy aspires to be a lifestyle brand serving their consumers in their daily life with playful and edgy, yet simple and stylish products. The question from the Fatboy stakeholders is: Can licensing the Fatboy brand be used to generate extra revenue, as if so, how? Licensing is a form of brand extension that enables a secondary firm to use the...
master thesis 2012
Searched for: department%3A%22Strategic%255C+Product%255C+Design%22
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