Searched for: mods_note_programme_s:"Strategic%5C+Product%5C+Design"
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van Mens, Rens (author)
Building a relationship between brands and people is a concept that has been around for a while. It is a way for marketers to raise brand equity and favourably increase customer engagement, brand differentiation and customer loyalty. However, the way customers interact with brands and how brands themselves Crete value is changing. Digital...
master thesis 2021
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Melissant, Suze (author)
Executive summaryTo stay relevant and beat the competition, corporate organisations must innovate disrtupively (Osterwalder, Pigneur, Etiemble & Smith, 2020). Within the financial services industry, it proves hard to remain competitive and stay relevant in a rapidly changing environment (Das, Verburg & Verbraeck,...
master thesis 2021
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van Wulfften Palthe, Michiel (author)
The e-commerce market is growing rapidly and PostNL continues to strive for delivery to the doorstep. The last mile of delivery is considered the most impactful part of the logistical chain. On top of environmental impact, the liveability of the city centre is challenged by bulky delivery vans rushing through narrow streets...
master thesis 2021
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Strasser, Carla (author)
Healthcare is starting to change fundamentally. One of the disruptive technologies that can be seen as an enabler for this change is the technology of a Digital Twin (DT). A DT is widely adopted in the field of engineering for predictive maintenance and testing of parameters of physical objectives such as engines to increase the effectiveness...
master thesis 2021
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Gratama van Andel, Seerp (author)
This thesis was performed in assignment of Alpha.One for their new eye tracking prediction platform expoze.io. The project started of with the brief; What does the future of expoze.io hold? This indicates the need for a future vision. In order to create a future vision the company purpose must first be researched, the reason why they exist. The...
master thesis 2021
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van Hemert, Pascalle (author)
The daily consumption of food influences the health of society and the planet. The current food consumption of an average Dutch consumer could be described as unsustainable behaviour (Muilwijk et al., 2019). Especially the intake of animal proteins should decrease and be replaced with plant proteins to realise a positive impact (Kramer &...
master thesis 2021
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de Graaf, Menno (author)
Plotwise is a tech scale-up that offers continuous planning for last mile delivery. By providing data-driven AI planning software as a service, the company strives to improve the delivery planning process of its customers and thereby allowing them to handle the growth in demand for home delivery. The home delivery market is expanding at an...
master thesis 2021
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Celis Vargas, Alejandra (author)
A bio-based future where biomaterials are part of everyday life is the vision and entry point of this thesis. Achieving this scenario requires changes in socio-technical systems by cutting non-renewable materials and redefining cultural and behavioural dynamics in the production-consumption value chain. With a focus on user experience, this...
master thesis 2021
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Mazire, Animesh (author)
Pyropower is a startup active in the field of biochar systems. Pyropower is active in the country of Malawi (Africa) and Indonesia where Pyropower is proposing new technology to farmers to solve their problems. In June 2020, Pyropower launched Europe project, and in European context as well, Pyropower wants to implement the biochar system. This...
master thesis 2021
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Harwig, Jefta (author)
Keeping a healthy work/life balance can be a daunting task in today’s overstimulated society. For many of us, a regular day can feel like running on a treadmill. This results in fast, restricted and shallow breathing throughout the day. Whereas, the right breathing rhythm can have a profound impact on our (mental) well being and overall...
master thesis 2021
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Dijkhuizen, Micha (author)
Derako is a company specialized in designing and manufacturing wooden suspended ceilings, wall panels and façade panels. Derako faces the challenge of high production of waste, over 50% of their bought wood ends up as waste, additionally over 6500 kilograms of plastic waste is being produced. In their industry, Derako is not alone. The...
master thesis 2021
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Geerlings, Michelle (author)
Policymaking regarding Artificial Intelligence is threatened to lag behind, and the Dutch Ministry of Justice and Security stated its desire to catch up. The longer we wait, the wider the ‘gap’ will become between regulation and market development. In order to keep AI technology beneficial, a human-centered design approach should be key not only...
master thesis 2020
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de Jong, Silke (author)
The Dutch food system nowadays is more efficient than ever and is able to feed many. However, this globalized and industrialized food system cannot be sustained in the next eras, because of its high contribution to biodiversity loss, the emission of greenhouse gasses and the fast decrease of soil health. System change is needed to move our food...
master thesis 2020
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van der Linden, Elias (author)
Oral care is known to have an impact on general wellbeing. Individuals neglecting their mouth and the care it needs, could lead to unaffordable dental expenses.<br/>This thesis researches if more awareness regarding oral health and daily habits can lead to a higher purchase intention of personal oral care products.
master thesis 2020
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Bouwers, Douwe (author)
In 2011, the world watched in amazement how IBM’s AI named Watson won at Jeopardy!. Right afterwards, IBM decided to use this power to revolutionize the healthcare system. AI doctors would change everyone’s lives. Sadly, Watson did not revolutionize healthcare. It did not prove to be as useful in reality as was anticipated. How could this happen...
master thesis 2020
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Cruz Grimaldos, Andres (author)
As we live in a competitive world, companies need to update their value proposition constantly. When it comes to consultancies, they need to be innovative and improve their service in terms of efficiency, effectiveness and wow-factor in order to be chosen by clients. The service can be innovated in different ways, such as improving the service...
master thesis 2020
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Deijmann, Lilly (author)
This project is in collaboration with PostNL. Already for over 220 years, PostNL is the one that is delivering mail and parcels in the Netherlands and abroad. Like other post organizations, PostNL has been facing serious challenges in transforming their traditional services. Next to regular parcel delivery and mail delivery, PostNL provides...
master thesis 2020
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Zhang, Yiwen (author)
With the influence of COVID-19, people all over the world are facing significant challenges. Families with school-aged children face difficulties in helping the children transition from traditional school to online education while bearing various stress due to the epidemic quarantine measures. The situation leads to an intense parent-child...
master thesis 2020
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Lu, Jiahao (author)
From the internet to the sensors in wearable devices, people leave their digital traces behind both online and offline. Data is getting ubiquitous and cheap. Some new fields, like business intelligence, are recognized and emerging. As a trustworthy and precise material, data is also a valuable source for designers. It provides accurate and...
master thesis 2020
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Iliohan, Jimmy (author)
The ongoing pandemic raises questions on how the current situation paints the future context of doing work. Although a lot is still uncertain, we can say with confidence that the home workplace will preserve a prominent role. Young professionals, who are limited by space, require extra attention on the long haul. The assignment is to design a...
master thesis 2020
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