Searched for: mods_note_programme_s:"Strategic%5C+Product%5C+Design"
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Raaphorst, Stephanie (author)
This research thesis aims to create a new perspective of design as an integral part of internal change communication and attempts to showcase what design can contribute to the domain of internal change communication. It follows an exploratory research approach that was driven by a research question and where a design was used as a stimulus to...
master thesis 2019
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van Dalen, Pepijn (author)
The goal of this graduation project was to develop an innovation strategy for LeasePlan in relation to mobility as a service (MaaS). Before being able to determine a feasible, viable and desirable innovation strategy a comprehensive MaaS future mobility scenario was sketched out. This scenario was based on the insights gathered from the market,...
master thesis 2019
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van Welsem, Sander (author)
This thesis explores how strategic and communication design can have an influence on the adoption process of blockchain or distributed ledger technology. It does so through dividing the thesis into four parts: Discover, Define, Develop and Deliver. In short: Discover: What is found is that distributed ledger development is a technology push...
master thesis 2019
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Veldhuizen, Sarah (author)
This report looks into the subject of sustainable teenage behavior. With the current strikes for the environment, it’s interesting to see how the younger generation wants a sustainable world, but does not act out this way. The research conducted from this problem focused on the textile industry and the shopping behavior of teenage girls, in...
master thesis 2019
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Parmar, Hardikkumar (author)
The concept of Venturedam was developed to solve societal challenges in India by nurturing the strength of the innovations made in the Netherlands. For Dutch startups to expand to a new market like India that has a considerable difference in the context, it is first required to redefine the value proposition and the business model specific to...
master thesis 2019
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Uwland, Jeroen (author)
Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...
master thesis 2019
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Baas, Vincent (author)
This thesis focuses on improving the performance of ventures through collaboration and knowledge sharing. Many huge multinational companies are struggling to keep their innovation funnel filled and to transform their ventures into successful new businesses. One of the challenges that Internal Corporate Ventures are facing is the lack of overview...
master thesis 2019
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Scholtes, Josefien (author)
Rabobank has its own corporate accelerator, called the InnoHub. Within InnoHub there are corporate startups, called the Moonshots. The assignment of this project was to develop a decision method for the brand extension decision of the B2C Moonshots. The brand extension decision is defined as the decision the Moonshots have to make in branding...
master thesis 2019
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Fernandez Hernando, Blanca (author)
This master thesis is written for the master program Strategic Product Design with the Belgian company Barco NV as a client. At the beginning, the main objective was to gain a better understanding on the current situation of the organization around foresight activities, their barriers and challenges. The aim was to later develop a solution that...
master thesis 2019
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Vijfvinkel, Michaël (author)
This thesis describes the design process of a service/tool for the management and prevention of periprosthetic joint infection (PJI) cases. PJI is a complication that follows total joint replacement and is devastating for the patient. It causes physical and mental strain and the patient's health never returns to close to what it was prior to the...
master thesis 2018
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Kuijt, Chelsey (author)
This graduation assignment is about Vahlkamp, a health care alarm manufacturer, which noticed that the appearance of its products doesn’t convey the right brand image: being a socially responsible and technically skilled manufacturer.
As it is a small company, which is being strategically stuck in the middle in a big market with a lot of...
master thesis 2018
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Dankfort, Zoë (author)
The need for companies to innovate continuously has never been greater, due to the complex and dynamic conditions in which they compete today (Gumusluoglu & Ilsev, 2009; Tellis et. al., 2009). The ones who need to innovate, are the employees of an organization. However, to properly innovate, the employees need to understand and be engaged...
master thesis 2018
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Zwinkels, Lisanne (author)
This Master thesis is written to finish the Master program Strategic Product Design in collaboration with ARS Traffic and Transport Technology (ARS T&TT). The main objective is to create a product and marketing strategy for the data warehouse department of ARS T&TT. The design process the project went through is the fuzzy front end shown...
master thesis 2018
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Verhees, Bart (author)
The Netherlands is currently still seen as the flower HUB of the world. The biggest market place for flowers, Royal FloraHolland, is located in the Schiphol area and therefore Amsterdam Schiphol airport is an important floriculture supply chain junction for the world flower trade. This position is of great value for all participating actors in...
master thesis 2018
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Hebbink, Tobias (author)
This project has explored concepts of alignment and product strategy to meet Ultimaker’s needs. Insights were gathered from multiple sources to analyse the project’s brief and explore its facets. The company’s intention is to create a space in which alignment on product strategy will take place.

Through interviewing employees, a number...
master thesis 2018
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Mertens, Milou (author)
This thesis researches the topic ‘embedding stakeholder needs in the creation of blockchain applications’ as part of digital strategies within the KPMG Digital Transformation department. The research resulted in a framework consisting of a digital asset and a creative session enabling KPMG consultants and clients to explore the possibilities of...
master thesis 2018
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Voorendt, Jesper (author)
Behavioral treatment shows long-term success among children with AD(H)D, but is often expensive and hard to bring into practice. Flowy is a wristband that supports behavioral interventions by giving rhythmic vibrations as reminders for behavioral change.
Rhythmic vibrations on the wrist have shown to have a calming effect, and can alert...
master thesis 2018
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Manrique, Sebastián (author)
This report explores the topic of ‘designing for trust in blockchain solutions’ as part of the technology’s adoption by clients of Cognizant. The result is a game that provides clients with a first insight into the new form of trust relationships that blockchain brings.

In recent years blockchain has gotten attention from public,...
master thesis 2018
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Bakker, Stijn (author)
This thesis studies how design might be used to create strategic alignment between Vanguard product development and corporate strategy.
KLM has defined a new strategy to transform airline operation to become data-driven. One of the teams working on this is the Vanguard project team. This team creates Vanguard; a software based tool for...
master thesis 2018
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Brus, Anne (author)
The world will become more and more pressed to deliver healthy and sustainable food to the population. However, to achieve the next step in innovation more holistic solutions need to be designed to have an impact on the whole food chain. These observations resulted in the first steps to build a Food Innovation Network in 2018. This thesis...
master thesis 2018
Searched for: mods_note_programme_s:"Strategic%5C+Product%5C+Design"
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