Searched for: mods_note_programme_s:"Strategic%5C+Product%5C+Design"
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Koomen, T. (author)
The amount of tourists visiting the Dutch flower bulb region is growing every year. The Keukenhof, one of the biggest tourist attractors in the region, already welcomed 1.5 million visitors in the eight week during flowering season in 2019, which is almost twice the visitor count of 10 years ago. Because of this growth, the local population’s...
master thesis 2020
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Trier, J.H. (author)
The world that organizations today are forced to navigate is volatile, uncertain, complex and ambiguous - a VUCA world. Their long-term survival is continuously endangered. A strong brand positioning is important to secure survival and deeply connect with customers. However, changes in consumer needs and expectations call for new ways to stay...
master thesis 2020
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Braams, M.M.F. (author)
Many non-profit organizations (NPO’s) in the Netherlands have lost a large amount of donors over the last years. This thesis explores the use of behavioural influence design, applied in an online solution, in order to improve donor engagement for the well-known NPO WWF. The thesis focuses at creating long-term engagement with donors in the age...
master thesis 2020
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Liu, Chenjing (author)
Many responsible companies are committed to promoting sustainability and circularity, but suffer from not being able to communicate these concepts and efforts to their users and influence them. KPN is one of these companies. This project aims to find effective approaches to communicate with customers so that they can engage more deeply in the...
master thesis 2020
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Roy, A. (author)
The executive summary provides a brief overview of the findings and the solution based on the problem statement. The initial brief from the client side was an interest in the hearing aid market and how Cambridge Audio can enter this industry. The project follows the double diamond approach, starting with an extensive research surrounding the...
master thesis 2020
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Laas, B.T. (author)
Sea ports are undergoing a digital transformation, which can offer benefits for many involved stakeholders in the logistic chain. In order to stay relevant, Port of Rotterdam (PoR) should invest in developing new port infrastructure; digital connections that facilitate data exchange between logistic chain stakeholders. A strategic digital...
master thesis 2020
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in 't Veld, J.J.L.A. (author)
As the COVID-19 struck, many organizations faced the challenge to rapidly adapt in order to stay relevant. Over night consumers’ needs changed, leaving the organizations in an uncertain environment. The current situation highlights that organizations need approaches that must enable them engage in search activities, in order to find out how to...
master thesis 2020
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Morán Reséndiz, Regina (author)
Emerging diseases like the current pandemic, COVID-19, and the increasing number of chronic diseases around the world are putting considerable pressure on the healthcare system, demanding for more services, with higher quality and more efficient. Hence the healthcare system needs to transition towards sustainable healthcare. An approach to...
master thesis 2020
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Reichenfeld, L.J. (author)
As design challenges are becoming more and more complex, we aim to solve them by including an increasing variety of perspectives and opinions into the creative problem-solving process. Co-creation aims to achieve this by involving stakeholders throughout the process. Including all these different opinions makes co-creation activities...
master thesis 2020
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Janse, Bart (author)
This report describes the results of a thesis for PreMal BV, a start-up company that develops mosquito traps. It is the companies mission to capture anopheles mosquitoes before they can bite and contribute to reducing malaria transmission in Africa and other malaria zones around the world. To be able to achieve their goal, PreMal aims to...
master thesis 2020
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Zepeda Aguilar, Gustavo (author)
A vision that aims to inspire a change in mindset for Experience Consulting This project presents a foresight exercise performed to uncover the future of Experience Consulting for the PwC Experience Center. The outcomes of the foresight exercise ask for a future that emphasizes our sense of humanity when designing experiences for humans. This...
master thesis 2020
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Zwagers, Willem (author)
Many resources are becoming depleted, and waste is a global issue. For accomplishing sustainable growth, the European Commission set the objective for achieving a circular economy in 2050. Rijkswaterstaat pushed this ambition even further, wanting to be circular in 2030. In the province Noord-Holland, the municipalities Bergen, Uitgeest,...
master thesis 2020
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Hagen, William (author)
As the B2B environment of the Software as a Service (SaaS) industry is changing more rapidly than ever, Exact needs to constantly adapt to these changes and accommodate to the increasingly complex needs and wishes of their customers. Designing a good customer experience is vital in ensuring a sustainable competitive advantage for Exact. In order...
master thesis 2020
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Pietjouw, Jurgen (author)
IntroductionThis Strategic Product Design master thesis aims to find a solution to the problem of ill fitting care trajectories that result in overtreatment, higher costs and negatively impacted health outcomes. This project was created with the recently founded Reinier Haga Orthopedic CenterLiterature and Field studiesTo understand the problem...
master thesis 2020
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Chi, Shudan (author)
Scania is one of the world-leading manufacturers of trucks and buses for heavy transport, combined with an extensive product-related service offering. This thesis proposes a data-driven service innovation strategy to leverage the potential of data and data intelligence for Scania's future business in the truck segment. The freight transport...
master thesis 2020
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Teeuwen, Henriëtte (author)
Sustainable production and consumption are becoming increasingly important to both consumers and businesses. Sustainability is defined as development that meets the needs of the present without compromising the ability of future generations to meet their needs. A distinction is made between social, environmental and financial sustainability,...
master thesis 2020
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van Triet, Edda (author)
The Dutch healthcare system is currently under a lot of stress. Contemporary social, technological, economic and political trends demonstrate an emerging pressure on both primary and secondary care. The trend with the most profound impact, is the growing amount of chronically ill patients, causing a high pressure on the workforce and on limited...
master thesis 2020
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Asberg, Pamela (author)
One of the most pressing concerns of each organisation is innovation. It can be reached through product differentiation, but innovation is also obtained through having the right employees. Corporate cultures that support to take the risk and think creatively will be led to new products, services and strategies. However, these innovations are...
master thesis 2020
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Blok, Joris (author)
In this project, executed by graduation student Joris Blok from Delft University of Technology, a multi-day course has been designed that allows Design Thinking to be embedded in organisations successfully. The course teaches the Design Thinking process, as well as a set of essential mindsets for Design Thinking novices. Furthermore, the course...
master thesis 2020
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Botterweck, Sjoukje (author)
Companies understand the importance of employees’ engagement in its innovation capability. The contact between employees and customers is a great way to spark new opportunities for ideas relevant for customers (Kelly & Storey, 2000), they have in-depth and highly context-dependent operational knowledge and have creative potential. They make...
master thesis 2020
Searched for: mods_note_programme_s:"Strategic%5C+Product%5C+Design"
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