Making it real: Successful service innovation through integrated service implementation

A review of marketing research on product design and directions for future research

Managerial decision making in project acceleration: The role of product innovativeness and acceleration goals in acceleration strategy choice

Cross-functional shifts in roadmapping: Sequence analysis of roadmapping practices at a large corporation

This study unravels the nature of inter-functional integration in roadmapping. Roadmapping is indicated as an important innovation phenomenon and is practiced by multiple large organizations. Functional integration is widely acknowledged to play a significant role in enhancing new product success. Roadmapping outcomes have been shown to shape...