Domestication of smartphones and mobile applications: A quantitative mixed-method study

Smartphones are finding their way into our daily lives. This paper examines the domestication of smartphones by looking at how the way we use mobile applications affects our everyday routines. Data is collected through an innovative quantitative mixed-method approach, combining log data from smartphones and survey (perception) data. We find that...

Musubi: Middleware for Secure Mobile Collaborative Applications

As we work more and more while on the go, mobile collaborative applications will play an increasingly important role in our lives. We note that the conventional client/server model for these applications poses several shortcomings. The model is unintuitive and unnecessarily complex. Centralized servers further introduce cost, inflexibility, and...

"Attracting Generation Y to the Shell Retail brand and stations": Development of a digital CVP concept

This thesis provides an overview of the results of a graduation project at Shell which was focused on researching Generation Y, those born between the late seventies and mid nineties. Results of the various research stages were subsequently leveraged towards identifying opportunities for Shell in using (digital) technology to reach out to this...