Investigating the standardization of ASD Tugs and developing an exterior concept design proposal for future ASD Tug(s)

Damen has grown to a worldwide market leader in tugs with their formula of designing and manufacturing standardized ships. One of the current developments is the change process from conventional product development with a project-oriented approach to a more configuration oriented development with a product oriented approach. From a demand to...

Stories on Styling: An in-depth analysis in the argumentation of designers on automotive styling within the Volkswagen Group

This graduation report is an in-depth analysis in the argumentation of automotive designers. The goal of the study was to understand how designers cope with the complexity in automotive styling. After a literature review and study in the automotive form buildup, by studying the Automotive Form Hierarchy model, a case study was initiated. Here...