Searched for: subject%3A%22B2B%22
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Mathur, Tanai (author)
Be it for providing a positive customer experience, a holistic brand identity, or a way to combat stress and exertion, background music has been used by businesses for profit since the invention of the phonograph. (Thompson, 1995) Modern technology enables this to happen fast, and tailors it to the needs of the business. Kollekt.fm is an...
master thesis 2023
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de Wringer, Mark (author)
Candy Inc is a Dutch company specialized in designing and manufacturing process equipment for the global confectionary industry. Their brand is built on high quality custom projects for the high-end market. To lower their prices and appeal to the medium-end market, Candy Inc has implemented Configure-To-Order practices (Aqlan, et al., 2014). To...
master thesis 2023
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Deleuze, Felix (author)
The metaverse, a virtual reality-based interconnected digital space, has garnered considerable attention in recent years, presenting promising prospects within the B2B sector. Consequently, the implementation of the metaverse possesses the capacity to influence the operational landscape of B2B firms, introducing novel opportunities and...
master thesis 2023
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Nurhayati, K. (author), Tavasszy, Lorant (author), Rezaei, J. (author)
Joint decision-making is one of the coordination mechanisms to address the inherent complexity of business-to-business (B2B) processes within a supply chain. Joint decision-making can be helpful to define shared goals and objectives, identify supply chain failures and opportunities, and consolidate supply chain success. Parties may benefit...
journal article 2023
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Geissdoerfer, Martin (author), Savaget, Paulo (author), Bocken, Nancy (author), Hultink, H.J. (author)
Business model innovation is increasingly seen as a key competitive factor in B2B settings. In this context, prototyping, experimentation, and piloting have gained prominence as agile and resourceful methods that can be employed in business model innovation pursuits. Yet, despite increasing interest in this area, and the growing number of...
journal article 2022
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Sapienza, Dario (author)
his master thesis is the outcome of a journey into the New Service Development (NSD) practices of large organizations involved in business to business (B2B)  innovation. The scope of the project is to generate new knowledge on the challenges that organizations face to engage business customers into their internal innovation processes. Research...
master thesis 2020
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Chen, Wei-Lun (author)
This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...
master thesis 2020
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Rameckers, Wouter (author)
INNOPAY is an Amsterdam bases consultancy that focusses on ‘transactions. They are founded in 2002 with financial transactions as their main focus. Today, they have shifted their core business to ‘data’ as every form of transaction. INNOPAY is led by the belief “everything transaction” which is translated in into an award-winning same-titled...
master thesis 2019
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Kowlesar, Kavish (author)
PROBLEM The business and marketing environments of today are rapidly changing due to several trends in society and in the market (Kotler & Keller, 2016). To maintain their position, companies must continually renew their knowledge management systems. The emergence of information technology (IT)-based intelligence systems suggests more...
master thesis 2019
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Tan, Y. (author), Rukanova, B.D. (author), van Engelenburg, S.H. (author), Ubacht, J. (author), Janssen, M.F.W.H.A. (author)
Blockchain technologies offer new ways of organizing information architectures for information sharing amongst a multitude of agents in complex socio-technical systems. However, transferring the experience gained with blockchain from the crypotocurrency domain to business-to-business (B2B) setting is challenging and some of the blockchain...
conference paper 2019
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Van den Brink, W. (author)
Less attention has been given to first mover or pioneer advantages (FMA) for services than for physical products. Likewise, less attention has been given to FMA for business-to-business (B2B) markets than for business-to-customer markets. This research investigates FMA for B2B services using a grounded theory approach in existing academic...
master thesis 2016
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Doedijns, S. (author)
This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...
master thesis 2016
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Koehn, K. (author)
Crowdsourcing has become a very popular field over the last decade. Many applications where crowdsourcing can be used have been identified. This thesis project researches if some of these crowdsourcing applications can also be applied for internal crowdsourcing, where the crowd consists out of the firm’s employees to improve a company’s...
master thesis 2014
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Singerling, T.M. (author)
Underground utility infrastructure construction projects have become increasingly complex because of the increased number of involved parties and changing laws and regulations. Parties, who normally have nothing to do with one another, intensively share information with each other when building utility infrastructures such as gas, electricity,...
master thesis 2014
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Mahalingam, S. (author)
Product service combinatory businesses have evolved into an important economic force, especially over the past decade (Van Halen, Vezzoli, & Wimmer, 2005). Exploring business model frameworks and hence devising a Business Model (BM) framework for product-service combinations in business to business (B2B) context was the problem at hand. BM...
master thesis 2014
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Van Delft, J. (author)
A report on the design, development and implementation of the new Partner Portal used by Infopact, a supplier of DSL infrastructure and services.
bachelor thesis 2013
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Jensen, P.A. (author), Sarasoja, A.L. (author), van der Voordt, D.J.M. (author), Coenen, C. (author)
The purpose of this paper is to present lessons learnt from a 3 year collaborative research project on the added value of Facilities Management (FM) involving institutions in five European countries. The starting point was the so-called FM Value Map developed earlier by the leader of the research group. The project applied three basic...
conference paper 2013
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Roelandt, S. (author)
Sunware is a Dutch manufacturer of plastic storage products for in and around the house. In recent years, Sunware has moved to take up a significant position on the European market for plastic storage products. But within the last years, Sunware is getting a lot of competition from manufacturers of Eastern Europe and Asia. In the interest to...
master thesis 2012
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Jensen, PA (author), van der Voordt, Theo (author), Coenen, C (author), von Felten, D (author), Balslev-Nielsen, S (author), Sarasoja, AL (author), Riratanaphong, C. (author), Pfenninger, M (author)
Purpose: This chapter presents research perspectives and theoretical reflections on the concept of added value of FM from a variety of academic fields.<br/>Methodology: A literature review of the most influential journals within the academic fields of Facilities Management (FM), Corporate Real Estate Management (CREM) and Business to Business...
book chapter 2012
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Jensen, PA (author), van der Voordt, Theo (author), Coenen, C (author), Sarasoja, AL (author)
Purpose: To create an overview and evaluation of the achievements of the contributions in this book by identifying, summarising and discussing cross-cutting themes and essential learning points across the former chapters.<br/>Methodology: Based on a purposeful reading of all chapters comparisons are made of the essential theoretical perspectives...
book chapter 2012
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