- document
-
Yin, Chong (author)The Blue Tulip Awards is a year-round innovation awards aiming to find the most innovative innovations in Benelux area. It was previously named as Accenture Innovation Awards for 12 years, which was very famous and well-known among innovation communities. Even if the brand is very famous and successful among innovators, the branding style of...master thesis 2020
- document
-
Oomes, R. (author)This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...master thesis 2017
- document
-
Smits, C. (author)In this graduation project a brand was designed from scratch. The goal of the project was to develop a fashion brand for male hip-hop dancers that addresses values that currently are not being addressed by the men’s fashion industry. The focus of the designed brand is on helping hip-hop dancers being free in their expression, thinking and...master thesis 2015
- document
-
Ganci, A.I. (author)Developing an immersive digital platform focused on travel storytelling. It covers the entire process of user-testing, brand and product design and development, defining the value proposition and business strategy.master thesis 2014
- document
-
Goedegebuure, K.D. (author)Brand relevance theory by David Aaker (2011) was used to set up a cookie brand called Kim’s Cookies. The main objective for this cookie brand is to challenge the rigid market that is dominated by the big brands, by starting a new category. According to Aaker (2011), brands can reach relevance by following 4 steps: (1) create a new category, (2)...master thesis 2013