Vulva-genda: Exploration of brand opportunity spaces and concept product for Yoni for The Young

For an incredibly long time, what exactly happens between the legs of female-sex people has been a great mystery.<br/>It‘s not common to talk about our vulvas and how we feel about them in detailed and specific terms - and yes it‘s vulva and not vagina, the vulva is the entire external genital area, the vagina is merely the internal muscle canal...

Position and communicate the value of an emerging frozen food service system

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...

Building an authentic purpose-driven brand: A case study for Forestwise: Incorporating brand authenticity in the early brand development for purpose-driven brands.

In recent years, a preference for purpose-driven brands, brands that display values and intentions beyond simply making profit, is increasing amongst consumers. However, this growing preference comes along with brands that use purpose as an opportunity for marketing purposes, creating skepticism in consumer’s mind about the authenticity of the...

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a...

Discovering an authentic brand, a brand-driven strategy for introducing a new product line to a new mobility market

Project:#001 is a company that develops custom-made private label merchandise, promotional products and accessories that reinforces other companies in the mobility market. They have an expertise in textile and polymeric fabrics and they have a strong vision in how a brand is supposed to be translated into products. Due to difficulties in their...

Tying the Bowtie: Integrating Innovation and Brand Development for Fronteer Strategy

This report is the result of the final graduation assignment within the scope of the Master of Science (MSc) programme Strategic Product Design (SPD) at Delft University of Technology (DUT). The graduation assignment was executed in the academic year of 2009-2010. 'We believe that Innovation and Brand Development are in fact very strongly...