Searched for: subject%3A%22Brand%255C+identity%22
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van Campen, Leon (author)
Whello is a full-service digital marketing agency based in Amsterdam and Indonesia, offering branding, web development and campaigning services. They have grown a lot the last few years since their establishment in 2018. However, this growth is not reflected through their current branding. This, combined with their desire to take the next step...
master thesis 2023
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Jansen, Bram (author)
Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...
master thesis 2023
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van der Zalm, Anne-Lokke (author)
One of the biggest challenges start-ups encounter is establishing themselves within the market. A widely recognized contributing factor to increasing chances of outrunning competition, is the implementation of a branding strategy with the purpose of creating a strong brand identity. Whether investing in developing a brand identity is profitable,...
master thesis 2022
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Bai, Jingyuan (author)
With the trend of work-from-home and flexible working arising from the Covid-19 virus pandemic becoming increasingly popular, personal branding will play a growing role in the workplace. Practitioners in a few industries, such as public relations, have been at the forefront of personal branding and will continue to attract people from other...
master thesis 2022
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Schoemaker, Jouri (author)
The aim of this thesis is to discover the benefits and risks of lean branding for an early stage start-up. Lean branding proposes to apply the theories and methods of the lean startup methodology on branding. These aspects are analysed through a case study of PuurBezorgd. This start-up was in need of a brand identity, making it a viable for this...
master thesis 2019
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Filippi, Anna (author)
Technology is running faster than ever and, to keep up with its speed, businesses have been adopting design practices to turn the wealth of technology into value for customers. Companies are, therefore, renewing their identities and creating new business divisions to offer design capabilities to clients. Likewise, IBM iX is a department within...
master thesis 2019
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Schuurman, Melanie (author)
Voice-technology is, as the name entails, technology that enables the exchange of information through voice. As this technology is currently growing in adoption and usage of customers, the popularity at organizations and researchers is increasing noticeably as well. Normally new intelligence is associated with impressive high-end capabilities....
master thesis 2019
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Scholtes, Josefien (author)
Rabobank has its own corporate accelerator, called the InnoHub. Within InnoHub there are corporate startups, called the Moonshots. The assignment of this project was to develop a decision method for the brand extension decision of the B2C Moonshots. The brand extension decision is defined as the decision the Moonshots have to make in branding...
master thesis 2019
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Celik, Pervin (author)
Increasing computing power, networking capabilities, rapid developments in information and communication technologies have made digital technologies part of our lives and changed the dynamics in the society and in the business world. (Demirkan, Spohrer, &amp; Welser, 2016; Svahn, Henfridsson, &amp; Yoo, 2009). While presenting numerous...
master thesis 2019
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Kuijt, Chelsey (author)
This graduation assignment is about Vahlkamp, a health care alarm manufacturer, which noticed that the appearance of its products doesn’t convey the right brand image: being a socially responsible and technically skilled manufacturer. <br/>As it is a small company, which is being strategically stuck in the middle in a big market with a lot of...
master thesis 2018
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Wäckerlin, Niels (author)
In a globalizing world, cities find themselves competing more and more for the likes of visitors, residents, investors, and companies. Simultaneously, cities may attempt to ignite synergies by working together with other cities in the region. Two core concepts of the place branding domain, image and identity, are central to this situation....
master thesis 2018
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Ramnath, A.V. (author)
In order for DHL Parcel to increase its market share in the growing C2x-market, a new Brand Strategy is developed, consisting out of a Repositioning of the brand, as a Creator-archetype in the Aspirational quadrant, a new Brand Identity and Big Idea, built on the combination of American and German culture and the potential contradiction of ...
master thesis 2017
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Van Vught, E.H.I. (author)
In 1976, when The Body Shop was founded, the brand was a pioneer in developing natural cosmetics with strong ethical values. The result of their actions was even a ban on cosmetic brands that were testing on animals in the 1990’s. These strong values and ethical movements were the key feature of the brand, making them stand out against the...
master thesis 2015
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Camo, N. (author)
Secrid is a successful company born in 2009 that used their award-winning Cardprotector as core for developing modern wallets. With over million sales in over 50 countries and counting, many fans worldwide love showing theirs through word of mouth. However, as product awareness is present, brand awareness is not. Especially now as the brand is...
master thesis 2015
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Janssen, M.L. (author)
The master thesis contains an overview on the new positioning, brand personality and brand identity of JosDeVries The Retail Company. A new visual communication design is presented to fit the new positioning and identity of the company.
master thesis 2014
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Van Osch, M.A. (author)
Design for Integration; How Heineken can become a design-led brand.
master thesis 2013
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Nagelhoud, H.J.W. (author)
Hilti Nederland formulated the following problem statement; the Hilti Group, HAG, has a portfolio of PV mounting systems (PVm) available. This portfolio is developed for mature PV markets outside The Netherlands. The differences and similarities in needs and solutions between these markets and the Dutch solar market have not been investigated...
master thesis 2013
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Govers, F.S. (author)
This report explores opportunities for Qurrent in the age of collaboration. Qurrent, a company focussing on reducing consumer energy consumption, is acting in a competitive market. Big players like Eneco, Nuon and Essent are rapidly developing products with comparable functionalities and services and they have larger customer bases than Qurrent...
master thesis 2013
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Van den Boom, J.B.H. (author)
Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand outings. It inhibits background information on the company’s context. The context consists of the surroundings, the products, the people and the company itself. Each of these pillars are elaborately...
master thesis 2012
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Van Duijnen, F. (author)
The Branded New Product Design (BNPD) process is used to develop the brand and product strategy. The followed procedure is to (1) understand the business, (2) create an inspiring vision, (3) design the brand identity and (4) design new products accordingly. Understanding of the business has been obtained by the context analysis. The deLight...
master thesis 2010
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