REV’ENTUROUS! A strategy for an inspiring online platform

REV’IT!, a Dutch company that creates motorcycle apparel. The challenge REV’IT! is facing is how to effectively communicate with their end users and enhance their brand equity. The preference of REV’IT! lies in an online solution that builts upon their value: Inspire to ride. Therefore, the assignment was formulated as follows: How can REV’IT!...

TU Delft en online media

Dit boek behandelt een visie op online media bij Nederlandse universiteiten. Daarbij beperk ik me tot die aspecten waarin online communicatie en/of online marketing een rol speelt. Dit boek behandelt niet de onderwijsgerelateerde aspecten van online media. Elektronische leeromgevingen, sociale media in het klaslokaal (ten behoeve van het...

Telling the brand story: Taking potential consumers and retailers on tour

Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand outings. It inhibits background information on the company’s context. The context consists of the surroundings, the products, the people and the company itself. Each of these pillars are elaborately...