The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Branding a Lifestyle: Creating communities in retail architecture

Although more and more brands go online, a lot of them choose to sell o ine as well. Apparently, there is something about the o ine that attracts brands. In shops they can make contact with the customer, let them try out their products and give them a look in what way their products can be a part of their lifestyle. The design of the shop plays...