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Lourens, D.A. (author)Draka Interfoam is a company specialized in the development, production and processing of polyether foams. The company focuses on bedding, mattresses, furniture, converting and healthcare industry. Draka Interfoam is supplier to local and international clients in these industries and over the years has accomplished to build a well-established...master thesis 2011
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Boudri, T. (author)A lot of different tools and methods for strategic product development are being used used in the West. Companies cannot exist without doing a sufficient ammount of marketing and branding activities. Customer needs are explored on a daily basis and brands are developing itself to extent from the broad range of companies offering similar services...master thesis 2011
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Iorio, M. (author)Wink is a creative company that works on assignments given from external firms (mainly focused on fashion and product goods), to design and produce events and environments. The company is expert in providing experiences to its clients, by merging art and branding. Lifestyle, technology, creativity and user involvement are its key ingredient to...master thesis 2011
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Harangi, D. (author)Branding of shopping areas is an underexposed element of the exploitation phase in the Netherlands, while creating distinctiveness becomes more important. This research recognizes the importance of this field of action and therefore it assesses the application of branding concerning shopping areas and in particular regarding the efficiency. The...master thesis 2011
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Kroon, S. (author)The retail brand communicated through design. To what extent contributes design to the distinctiveness, recognisability and attracktiveness of the retail brand. A research conducted using Discrete Choice Modelling, focusing on the interior of sports shops.master thesis 2011
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Farias Garza, V.E. (author)Textiles for Textiles project (T4T) was established to develop a new technology that will reduce the ecological impact of the post consumer textiles. The creation of this new technology lowers the recycling time, giving the T4T partners an opportunity to do new businesses with series of products made with recycled textiles. The T4T partners have...master thesis 2011
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Van Erve, L. (author)This graduation thesis is carried out for the company Johnny Loco. They started the brand Johnny Loco 5 years ago. The inspiration to start this brand came from the brand management strategy developed by Rijkenberg (1998). The brand Johnny Loco can be seen as a lifestyle brand that communicates a philosophy. Rijkenberg (1998) assumes that this...master thesis 2011
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Kornmann, E.D. (author)This is the final report of a graduation project at Delft University of Technology, faculty of Industrial Design Engineering. The project is executed in collaboration with the Dutch company Blue Fish Bags. The project was born through the ambition of Blue Fish Bags to develop a private label. Being a company that develops collections of bags...master thesis 2010
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Zhou, H. (author)This project was conducted as a master thesis for Master program Strategic Product Design of Delft University of Technology in cooperation with XSPlatforms. The aim of this project was to 1) research and analyze the current brand and create promising brand values for future development 2) based on the new brand value, create a form signature...master thesis 2010
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Poldermans, N. (author)This master thesis covers the creation of a strategy to move Hello Paper towards new categories.master thesis 2010
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Wuts, J. (author)This graduation report encompasses a study on brand extensions in videogames. The goal of the study was to understand in what ways a videogame extension should fit an existing brand for successful reception. This question had both academic relevance as well as practical relevance for videogame developer and publisher Virtual Fairground in...master thesis 2010
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Feenstra, R.P. (author)Afstudeeronderzoek waarbij de problematiek rondom de implementatie ervan in gebiedsontwikkeling, wordt benaderd met theorie over branding. Inzichtelijk is geworden wat de invloed van de tijd op de ontwikkeling van duurzaamheid is geweest. Er is daarbij dynamische strategie ontworpen, die een toekomstige gebiedsontwikkeling abstracte...master thesis 2010
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Van den Bremer, M.E. (author)Driessen Galleys and Equipment is a leading manufacturer of galleys for the Airbus A320 aircrafts worldwide. They have developed a new modular galley called MaxFlex. Driessen wants to gain market share by offering airlines branding possibilities on the follow up of the MaxFlex, the MaxFlex2. Within this project the design of a modular branding...master thesis 2010
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Kang, L. (author)The purpose of this graduation project is to create the brand image of Virus Free Air and to integrate the brand image into Virus Free Air’s communication process while visualizing the brand image. The brief was to explore what Virus Free Air should could potentially offer the elderly home market in the future. The main aspects of this...master thesis 2010
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Alberdi Alvaro, A. (author)The current electric shaving market is stagnating in many regions of the world; and the blade market share is growing faster than the electric shaving market share. Philips is looking for new business opportunities to grow market share in the shaving market. A growth business opportunity that consists on targeting young men that are about to...master thesis 2010
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Hylkema, W.A. (author)Project background Ever since its founding in 1905, Red Wing Shoe Company operates from the town of Red Wing, Minnesota in the US. The company started in the industrial footwear business, and has expanded with two more business fields over the years; Outdoor sports shoes and Lifestyle. In 2000, Red Wing Shoe Company introduced the heritage line,...master thesis 2010
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Van Duijnen, F. (author)The Branded New Product Design (BNPD) process is used to develop the brand and product strategy. The followed procedure is to (1) understand the business, (2) create an inspiring vision, (3) design the brand identity and (4) design new products accordingly. Understanding of the business has been obtained by the context analysis. The deLight...master thesis 2010
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Rahman, N. (author)This thesis project is completed as part of the Product Planning and User Experience team at Vodafone Netherlands. The main objective is to create a new mobile communication concept based on the vision to make people feel closer to each other. This report proposes a context-aware communication called Airmail that enables people to send messages...master thesis 2010
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Dawood, J.S. (author)This executive summary gives a concise explanation of process and results that led to the design strategy and concept design for the first Dilmah brand and product experience environment, named D.Scape.master thesis 2010
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Stoop, J.A. (author)This Master thesis shows how to create environmental awareness through the use of strategic brand and product design in the country of Costa Rica. An adaptation of the Delft Innovation Model has been constructed to determine the strategy for a new company. Using this model, the external factors (environment) can be analysed and the internal...master thesis 2010